ME2801 Planning - Developing a Venture 7.5 credits

Planning - Developing a Venture

Planning leads participating students through a business development proess from the refinement of a business idea to the development of a business plan. The course includes lectures, discussions, workshops and presentations by and with the course director, relevant guest experts, and students in an international and cross-disciplinary setting.

Offering and execution

Course offering missing for current semester as well as for previous and coming semesters

Course information

Content and learning outcomes

Course contents *

The course takes a practice-centred approach, and teaches critical business planning skills through a mix of lectures and workshops. By presenting tools for business analysis and planning new venture, the course gives hands-on knowledge about how entrepreneurial activities are started, as well as necessary theoretical insights into entrepreneurship. The course is constructed according to a teaching philosophy which builds on the possibility for anyone to both learn and act upon an entrepreneurial mindset.

As the course focuses on real-life innovation and new venturintg, all teaching will be conducted in an interactive manner, and participants are expected to take a proactive role in the course.

Intended learning outcomes *

The learning outcomes for the course are for the participants to be able to independently:

  • Identify a feasible business idea
  • Perform a market analysis of a business idea
  • Discuss and critically assess the necessary steps for realizing a business idea
  • Develop and write a complete business plan
  • Be able to demonstrate key skillsets for starting a venture
  • Use advanced models for business process analysis
  • Develop and argue for a complete business model

Course Disposition

The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.

Literature and preparations

Specific prerequisites *

For programme students at KTH is 120 hp required.

For all other students 180 hp is required as well as English A + B, or equivalent.

Recommended prerequisites

No information inserted


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Will be announced in connection to the start and communicated to enrolled students..

Examination and completion

Grading scale *

A, B, C, D, E, FX, F

Examination *

  • PRO1 - Project, 7.5 credits, Grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

The final grade will be based on:

  • the level of the team's final business plan and the final presentation of the same
  • the grading you receive from your team members, and an evalutation of the way in which you give and motivate the grades you give yourself and your team members
  • the level of the individual assignments
  • attendance - which is compulsory

Other requirements for final grade *

The final grade will be based on:

  • Active course participation
  • The level of individual assignments—written and oral
  • The level of a written team business plan and final presentation of the same
  • Team member evaluations of each other, and your own self evaluation accompanied by motivations for that evaluation and the evaluation you give others.
  • Attendence is compulsory.

Opportunity to complete the requirements via supplementary examination

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Opportunity to raise an approved grade via renewed examination

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Terrence Brown

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web ME2801

Offered by

ITM/Industrial Economics and Management

Main field of study *

Industrial Management

Education cycle *

Second cycle

Add-on studies

ME2802 Execution - running your own company

ME2803 Growth - managing your firm


Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Supplementary information

All registration queries should be addressed to the SSES Education Registrat at

The course is offered within the framework of The Stockholm School of Entrepreneurship.

Established 2003-11-25.

Replaces 4D1151 and 4D1522.