TUTORIAL NO. 7

As we approach the end of the course, the number of submittals will decrease in favour of the last two points (3 and 4 in this tutorial). Focus in PRO2 is on design development and you should already have a load of design sketches. If you feel unsure of what needs to be produced please ask. Grades in PRO2 will be based on how/ that the design has been developed.

1. Adjustments and fine tuning of all material in order to achieve full project alignment, from scenario, analysis, idea, design, through target group, differentiation strategy, graphic design, etc.

Please mak
2. A presentation concept and sketch for PRO2
3. Any revisions or complementary material that has been discussed with your tutor
4. Further development of future scenario, concept and design

FURTHER DEVELOPMENT OF YOUR DESIGN SKETCHES SHOULD BE PRESENTED ON TUTORIAL 7! PRODUCTION AND QUANTITY ARE IN FOCUS. DON'T BE TOO CRITICAL AT THIS STAGE. MAKE SURE YOU STRETCH THE DESIGN LIMITS. PRINT OUT ALL YOUR MATERIAL AND PIN-UP ON WALL.

The scenario, concept and design should develop continuously through the course. Don't forget to document when and what forces, methods, tools, etc. that drive the development in new directions, giving your project new shapes in both 2D and 3D. What is most important is that the development of scenario, concept and design does not stagnate. Open your senses and dare to test and push your design and ideas beyond the known limits until the last day of the course!