Skip to main content

AI1170 Relationship, Marketing and Market Analysis 7.5 credits

Choose semester and course offering

Choose semester and course offering to see current information and more about the course, such as course syllabus, study period, and application information.

Application

For course offering

Autumn 2024 Start 26 Aug 2024 programme students

Application code

50576

Headings with content from the Course syllabus AI1170 (Autumn 2020–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

Marketing theory, service marketing, relationship marketing, entrepreneurial marketing, market analysis, marketing plan.

Intended learning outcomes

After passing the course, the student shall be able to:

  • Describe basic theories and concepts in marketing and market analysis
  • Apply basic theories in marketing and market analysis

Literature and preparations

Specific prerequisites

Completed courses:

AI1126 Introduction to the Planning and Building Process in Real Estate and Finance, for (TFOFK)

AI1127 Fundamentals of Property Development and Agency, for (TFAFK)

Recommended prerequisites

No information inserted

Equipment

No information inserted

Literature

No information inserted

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F

Examination

  • INL1 - Assignment, 3.0 credits, grading scale: P, F
  • NÄR1 - Attendence, 1.5 credits, grading scale: P, F
  • TEN1 - Examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade

Assignment, 3.0 credits, Pass Attendence, 1.5 credits, Pass Examination, 3.0 credits, grade A-E

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted

Examiner

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

Main field of study

Technology

Education cycle

First cycle

Add-on studies

No information inserted

Contact

Anna Broback abroback@kth.se