Marketing theory, service marketing, relationship marketing, entrepreneurial marketing, market analysis, marketing plan.
AI1170 Relationship, Marketing and Market Analysis 7.5 credits

Information per course offering
Choose semester and course offering to see current information and more about the course, such as course syllabus, study period, and application information.
Information for Autumn 2025 Start 25 Aug 2025 programme students
- Course location
KTH Campus
- Duration
- 25 Aug 2025 - 24 Oct 2025
- Periods
- P1 (7.5 hp)
- Pace of study
50%
- Application code
50058
- Form of study
Normal Daytime
- Language of instruction
Swedish
- Course memo
- Course memo is not published
- Number of places
Places are not limited
- Target group
- No information inserted
- Planned modular schedule
- [object Object]
- Schedule
- Schedule is not published
Contact
Course syllabus as PDF
Please note: all information from the Course syllabus is available on this page in an accessible format.
Course syllabus AI1170 (Autumn 2024–)Content and learning outcomes
Course contents
Intended learning outcomes
After passing the course, the student shall be able to:
- Describe basic theories and concepts in marketing and market analysis
- Apply basic theories in marketing and market analysis
Literature and preparations
Specific prerequisites
Knowledge in the built enviroment corresponding to the content in course AI1126 Introduction to the Planning and Building Process in Real Estate and Finance, for (TFOFK)
or
Knowledge in the built enviroment corresponding to the content in course AI1127 Fundamentals of Property Development and Agency, for (TFAFK)
Literature
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- INL1 - Assignment, 3.0 credits, grading scale: P, F
- NÄR1 - Attendence, 1.5 credits, grading scale: P, F
- TEN1 - Examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
Assignment, 3.0 credits, Pass Attendence, 1.5 credits, Pass Examination, 3.0 credits, grade A-E
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.