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AI1170 Relationship, Marketing and Market Analysis 7.5 credits

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Information per course offering

Choose semester and course offering to see current information and more about the course, such as course syllabus, study period, and application information.

Termin

Information for Autumn 2025 Start 25 Aug 2025 programme students

Course location

KTH Campus

Duration
25 Aug 2025 - 24 Oct 2025
Periods
P1 (7.5 hp)
Pace of study

50%

Application code

50058

Form of study

Normal Daytime

Language of instruction

Swedish

Course memo
Course memo is not published
Number of places

Places are not limited

Target group
No information inserted
Planned modular schedule
[object Object]
Schedule
Schedule is not published

Contact

Examiner
No information inserted
Course coordinator
No information inserted
Teachers
No information inserted

Course syllabus as PDF

Please note: all information from the Course syllabus is available on this page in an accessible format.

Course syllabus AI1170 (Autumn 2025–)
Headings with content from the Course syllabus AI1170 (Autumn 2025–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

Marketing theory, service marketing, relationship marketing, market analysis, strategy development and market positioning.

Intended learning outcomes

After completing the course, the student is expected to be able to:

Knowledge and understanding

1. Demonstrate the ability to define central concepts in marketing.

Skills and abilities

2. Demonstrate the ability to apply theories, concepts, models and marketing that the course covers.

3. Carry out an exercise in geodetic measurement technology and apply an integrated strategy within the framework of market analysis.

Evaluation ability and approach

4. Demonstrate the ability to motivate and argue for the choice of theoretical approaches.

5. Search, process and analyze information based on a given framework and present results.

Literature and preparations

Specific prerequisites

Knowledge in the built enviroment corresponding to the content in course AI1126 Introduction to the Planning and Building Process in Real Estate and Finance, for (TFOFK)

or

Knowledge in the built enviroment corresponding to the content in course AI1127 Fundamentals of Property Development and Agency, for (TFAFK)

Literature

You can find information about course literature either in the course memo for the course offering or in the course room in Canvas.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F

Examination

  • INL1 - Assignment, 3.0 credits, grading scale: P, F
  • NÄR1 - Attendence, 1.5 credits, grading scale: P, F
  • TEN1 - Examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade

Assignment, 3.0 credits, Pass Attendence, 1.5 credits, Pass Examination, 3.0 credits, grade A-E

Examiner

Profile picture Anna Broback

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

ABE/Real Estate Business and Financial Systems

Main field of study

Technology

Education cycle

First cycle