AI2146 Marketing in Early Phase with Venture Capital Finance 7.5 credits

Content , marketing analysis for new products, requirements of marketing segmentation for new applications  vs. the growth phase for the new product. Upscaleing of both number of customers, distribution as well as geographical market.

- evaluation of new applications for the new product/servises,

-marketing segmentationan ranking of possible customers, critera for ranking of customers.

The business cycle, sales, customers burchase phase, trail order, regular order  delivery payment garenties and aftermarket services.

The need for finance during the business cycle. From stat phase with customer finance to the financial needs of regular marketing with its demand of venturecapital and bank finance.

Marketing and financial plans.

The objective with this course is to give entreprenuers and others who works with commersialiseing a new product knowledge of those demands that exists in order to be sucessfull in the areas of marketing and venturecapital financing.

Courses of not less than 120 points at KTH or equal.

To be decided later

Preleminary.

Kotler, Philip, Marketing managent - ett urval av kapitel

Kaplan, Jack M. Patterns of Entreprenurship

Textbook to be cecided an of PM prepares for the course parts of with Sara Jonssons doctoral thesis.

If the course is discontinued, students may request to be examined during the following two academic years.

• PRON - Marketing and Finance Plan, 2.0 credits, grading scale: A, B, C, D, E, FX, F
• SEMN - Presentation of PRON and XUPP, 1.0 credits, grading scale: A, B, C, D, E, FX, F
• TENN - Written Examination, 2.0 credits, grading scale: A, B, C, D, E, FX, F
• XUPP - Marketing and Finance Plan, 2.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

The examination consist of three parts.

1. Written examination on parts of the course litterature.

2. Marketeing- and financial plan with focus on the development of new product/servises.

3. Due dilligense analysis of other marketing and financial plan in the course.

Björn Berggren

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.