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DM2558 Media Management 15.0 credits

The course aims to contribute in an understanding of what affects and what influences the parameters of change in media corporations, with respect to technology, individuals and market needs. In a rapidly changing media industry, it is important for media corporations to know how to speed up a product’s time to market. The challenge for media corporations today is to keep pace with new technology and to continuously learn and create knowledge in this fast changing environment. An important object in this course is therefore to teach students how to explore business opportunities and make decisions in this environment.

Course offering missing for current semester as well as for previous and coming semesters
Headings with content from the Course syllabus DM2558 (Autumn 2010–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

The course is divided in three modules:

Module 1: The introductory lectures provide an overview of strategy and strategy related models, theories and discussions. A written exam on the course literature concludes the module. The individual exam evaluates  whether the student fulfills the intended learning outcome 1 (see above). The lectures give a foundation for module two and three.

Module 2: The second module consists of media cases, aiming to give practical use of the theories taught in module 1. These are group assignment cases, with presentations and class discussions. Guest lectures will be given correspondingly to each case. Four cases (group assignments) are included in the module, plus one individual case assignment. This case exam evaluates  whether the student fulfills the intended learning outcome 2 (see above).

Module 3: The final module consists of a business project and associated guest lectures. The aim of the business project is to create a strategic business plan including recommendations for a company in the media industry. The work will be conducted in groups of 4-5 students, and companies will be appointed to every group. Group coaching will be given in this module. The assignment evaluates  whether students fulfill the intended learning outcome 3 (see above).

Intended learning outcomes

The aim of the course is to provide the students with tools for observing, analyzing and understanding business models, value creation processes and driving forces in the media environment.

Having successfully completed the course, students should be able to:

  • Define and articulate the meaning of central concepts and conceptual relations. They should also be able to relate concepts and theories to the broader context of media management and development of business activities, and relate these concepts and theories to the management and development of media business activities.
  • Apply concepts and theories to solve problems relating to the main themes of the course.
  • Employ the theoretical perspectives when analysing media markets in live cases in order to enable informed, managerial decisions, including selecting and advocating why a perspective is suitable for a particular analytical and managerial task.

Course disposition

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Literature and preparations

Specific prerequisites

The course is available only for students studying TMMTM or TMETM.

Recommended prerequisites

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-Annet Aris & Jacques Bughin, Managing Media Companies - Harnessing Creative Value, 2009.

-Normann & Ramírez, Designing Interactive Strategy, 1998 (Additional reading).

In addition there will be a set of articles.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F


  • INL1 - Assignment, 5,0 hp, betygsskala: P, F
  • INL2 - Assignment, 5,0 hp, betygsskala: P, F
  • TEN1 - Examination, 2,5 hp, betygsskala: P, F
  • TEN2 - Examination, 2,5 hp, betygsskala: P, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Opportunity to complete the requirements via supplementary examination

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Opportunity to raise an approved grade via renewed examination

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Profile picture Leif Dahlberg

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web DM2558

Offered by

CSC/Media Technology and Interaction Design

Main field of study

Computer Science and Engineering

Education cycle

Second cycle

Add-on studies

No information inserted


Leif Dahlberg (

Supplementary information

This course is given by Stockholm School of Economics, SSE and the course has course number 2304. You can find information about the course on SSEs home page: Please observe that the teaching takes places at Stockholm School of Economics!