The course is divided in three modules:
Module 1: The introductory lectures provide an overview of strategy and strategy related models, theories and discussions. A written exam on the course literature concludes the module. The individual exam evaluates whether the student fulfills the intended learning outcome 1 (see above). The lectures give a foundation for module two and three.
Module 2: The second module consists of media cases, aiming to give practical use of the theories taught in module 1. These are group assignment cases, with presentations and class discussions. Guest lectures will be given correspondingly to each case. Four cases (group assignments) are included in the module, plus one individual case assignment. This case exam evaluates whether the student fulfills the intended learning outcome 2 (see above).
Module 3: The final module consists of a business project and associated guest lectures. The aim of the business project is to create a strategic business plan including recommendations for a company in the media industry. The work will be conducted in groups of 4-5 students, and companies will be appointed to every group. Group coaching will be given in this module. The assignment evaluates whether students fulfill the intended learning outcome 3 (see above).