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FME3541 Buying Behaviour 7.5 credits

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Information per course offering

Course offerings are missing for current or upcoming semesters.

Course syllabus as PDF

Please note: all information from the Course syllabus is available on this page in an accessible format.

Course syllabus FME3541 (Autumn 2016–)
Headings with content from the Course syllabus FME3541 (Autumn 2016–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

Issues and concepts that will be covered during the course

  • Consumer Behavior models
  • Buyer behavior in industrial markets
  • Individual determinants of consumer behavior
  • Environmental influences on consumer behavior
  • Interpretive Approaches
  • The Industrial purchasing function
  • The Organizational Buying Process

Intended learning outcomes

  • have strategic understanding of consumer and organizational buyer behavior models
  • Learn key theories and research from the behavioral sciences (e.g., psychology,
  • sociology, economics) that help us understand consumer behavior
  • Learn key theories and research from organizational buyer behavior
  • Critically analyze journal articles in consumer and organizational buyer behavior.

Literature and preparations

Specific prerequisites

Enrolled at doctoral program in Industrial management or equivalent

Literature

Will be announced when course starts

Examination and completion

Grading scale

G

Examination

    Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

    The examiner may apply another examination format when re-examining individual students.

    If the course is discontinued, students may request to be examined during the following two academic years.

    Other requirements for final grade

    Will be announced when course starts

    Examiner

    No information inserted

    Ethical approach

    • All members of a group are responsible for the group's work.
    • In any assessment, every student shall honestly disclose any help received and sources used.
    • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

    Further information

    Course room in Canvas

    Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

    Offered by

    ITM/Industrial Economics and Management

    Education cycle

    Third cycle

    Postgraduate course

    Postgraduate courses at ITM/Industrial Economics and Management