FME3541 Buying Behaviour 7.5 credits

Issues and concepts that will be covered during the course

• Consumer Behavior models
• Buyer behavior in industrial markets
• Individual determinants of consumer behavior
• Environmental influences on consumer behavior
• Interpretive Approaches
• The Industrial purchasing function
• The Organizational Buying Process

• have strategic understanding of consumer and organizational buyer behavior models
• Learn key theories and research from the behavioral sciences (e.g., psychology,
• sociology, economics) that help us understand consumer behavior
• Learn key theories and research from organizational buyer behavior
• Critically analyze journal articles in consumer and organizational buyer behavior.

Enrolled at doctoral program in Industrial management or equivalent

Will be announced when course starts

If the course is discontinued, students may request to be examined during the following two academic years.

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Will be announced when course starts

Esmail Salehi-Sangari

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.