The course consists of lectures built up by examples taken from business news at the present that are followed by a discussion of theoretical concepts and practical examples in the following fields:
1. Business trends: How economics affect business in the world of today.
2. The start-up of a business by an entrepreneur.
3. Business management and customer satisfaction: Leadership, organization and employee empowerment.
4. Management of human resources: Motivating employees and teams.
5. Marketing: Building customer and stakeholder relationships.
6. Information management and decision-making: Understanding financial and non-financial information. The concepts of accounting and costing.
7. Managing financial resources: Financing and investing opportunities.
The course takes its departure in international business administration. However, some topics that are specific for Swedish companies are discussed, as well as examples from other companies.