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ME1036 Industrial Marketing 6.0 credits

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Information per course offering

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Course syllabus as PDF

Please note: all information from the Course syllabus is available on this page in an accessible format.

Course syllabus ME1036 (Autumn 2016–)
Headings with content from the Course syllabus ME1036 (Autumn 2016–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

The course includes two main fields of study: strategic marketing, and tactical industrial marketing Within the strategic marketing, the emphasis lies on segmentation, positioning and targeting of the industrial market. Within the tactical marketing mix and the operational coordintaion of the company's marketing activities. The course varies and broadens the traditional marketing mix for an industrial marketplace.

Intended learning outcomes

After the course, the students should be able to:

  • segment an industrial market
  • position technological products and solutions on the market
  • have an advanced understanding of consumer behaviour and complex purchasing decision processes with high involvement products
  • carry out strategic and tactical marketing through the marketing mix
  • create core values and identity for an industrial brand
  • establish a realistic market plan with market activities and follow up
  • use the elements in an industrial marketing mix
  • implement and make follow up of an industrial marketing plan

Literature and preparations

Specific prerequisites

Completed upper secondary eduction. Basic course in Industrial management (ME1003 or similar) and basic course in marketing (ME1035 or similar).

Literature

"A Framework for Marketing Management", Kotler, P & Keller, K.L (2012)

Scientific articles around industrial marketing

Examination and completion

Grading scale

A, B, C, D, E, FX, F

Examination

  • PRO1 - Project, 3.0 credits, grading scale: P, F
  • TEN1 - Written Examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

If the course is discontinued, students may request to be examined during the following two academic years.

Examined through a examination and a project assignment.

Project: Industrial market plan, 3 credits

Examiner

No information inserted

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

ITM/Industrial Economics and Management

Main field of study

Technology

Education cycle

First cycle