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ME1307 Industrial Marketing for I 7.5 credits

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Information per course offering

Course offerings are missing for current or upcoming semesters.

Course syllabus as PDF

Please note: all information from the Course syllabus is available on this page in an accessible format.

Course syllabus ME1307 (Spring 2017–)
Headings with content from the Course syllabus ME1307 (Spring 2017–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

  • Marketing Core Concepts
  • Segmenting and Targeting
  • Positioning Brand Identity
  • Relationship Marketing
  • Industrial Relationship
  • Ingredient Marketing
  • CRM- Strategy
  • Social Media Strategy

Intended learning outcomes

After the course, the student should be able to:

  • Understand and implement basic Marketing concepts
  • Develop a segmenting, targeting and positioning platform.
  • Conduct a competitive analysis and develop strategic groups

Literature and preparations

Specific prerequisites

Completed upper secondary education.

Only for CINEK1.

Literature

Russel s Weiner, R. S and Dahr Rahvi (2010) Marketing Management, Pearson Education, London.

Compendium: Articles on Marketing Strategy , CRM, Brand Strategy, Social Media, by: Christian Gröönroos (Relationship Marketing),  Henrik Uggla (Ingredient Marketing),  David Aaker  (Positioning & Brand Identity)

Examination and completion

Grading scale

A, B, C, D, E, FX, F

Examination

  • TEN2 - Examination, 7.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

If the course is discontinued, students may request to be examined during the following two academic years.

Examiner

No information inserted

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

ITM/Industrial Economics and Management

Main field of study

Technology

Education cycle

First cycle

Supplementary information

The course is not open for exchange students.