- Marketing Core Concepts
- Segmenting and Targeting
- Positioning Brand Identity
- Relationship Marketing
- Industrial Relationship
- Ingredient Marketing
- CRM- Strategy
- Social Media Strategy
ME1307 Industrial Marketing for I 7.5 credits
This course has been discontinued.
Last planned examination: Autumn 2020
Decision to discontinue this course:
No information insertedContent and learning outcomes
Course contents
Intended learning outcomes
After the course, the student should be able to:
- Understand and implement basic Marketing concepts
- Develop a segmenting, targeting and positioning platform.
- Conduct a competitive analysis and develop strategic groups
Literature and preparations
Specific prerequisites
Completed upper secondary education.
Only for CINEK1.
Recommended prerequisites
Equipment
Literature
Russel s Weiner, R. S and Dahr Rahvi (2010) Marketing Management, Pearson Education, London.
Compendium: Articles on Marketing Strategy , CRM, Brand Strategy, Social Media, by: Christian Gröönroos (Relationship Marketing), Henrik Uggla (Ingredient Marketing), David Aaker (Positioning & Brand Identity)
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- TEN2 - Examination, 7.5 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Offered by
Main field of study
Education cycle
Add-on studies
Contact
Supplementary information
The course is not open for exchange students.