ME2026 Brand, Trends and Traditions 6.0 credits
Brand, Trends and Traditions
This course has been discontinued.
Last planned examination: Spring 2000
Decision to discontinue this course: No information inserted
The course enables an in-depth understanding of different brand perspectives and directions in the contemporary marketplace. The course revolves around five different brand management discourses that is juxtaposed and discussed from ontological and epistemological perspectives.