ME2813 Business Model Innovation 7.5 credits

While technology innovation, product/service innovation and even process innovation are often taught, it is business model innovation that is driving the growth or many enterprises.

Leading companies such a McDonald's, Microsoft, Xerox, GE, Amazon, H & M, Dell, eBay, Lego, Federal Express and others owe much of their success and even existence, in many cases, to business model innovation. However, still most courses emphasize product/service and or technology innovation.

The course takes a practical approach to understanding, teaching and building business models. Whether it is breaking down business models into their fundamental components, analyzing the current models used in certain industries or synthesizing new models from models existing in various industries, this course aims to place business model innovation at the center of the value creation.

The learning outcomes for the course are for the participants to be able to independently:

• Explain the importance of business models and business model innovation to value creation in 21st Century businesses
• Describe how business models emerge
• Analyze and evaluate currently used business models
• Modify existing business models as a method of differentiating the business
• Develop new business models as a method of create competitve advantage
• Test certain aspects of the business model before widespread roll out

Students must have a minimum of 120 hp.

Business Model Generation by Alexander Osterwalder

The Four Steps to the Epiphany by Steven Blank

Ytterligarelitteratur meddelasi samband med start och meddelas inskrivna studenter.

Further literature will be announced later on to enrolled students.

• SEM1 - Seminars, 1.5 credits, grading scale: A, B, C, D, E, FX, F
• INL1 - Assignments, 2.0 credits, grading scale: A, B, C, D, E, FX, F
• INL2 - Written Report, 4.0 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

If the course is discontinued, students may request to be examined during the following two academic years.

The final grade will be bases on:

• the level of the team's final project and presentation
• the level of the indivdual assignments
• attendance - which is compulsory!

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

All registration queries should be addressed to the SSES Education Registrat at registrar@sses.se.

Any other administratie issues can be addressed to SSES Education Administator atlisa.thoren@sses.se

The couse is offered within the framework of The Stockholm School of Entrepreneurship.

Responsible institution: Royal Institute of Technology (KTH).