The course runs over two study periods and is built-up around an actual innovation project which is based on an idea from either an existing company, a researcher or students. The project includes technology and product development, as well as development of a business connected to this technology/product. The main deliverable of the project is a business plan, and the keyword for the course is to take new technology to market. The students work together in groups of 3-4 individuals and the assignment of the group includes to jointly lead and organise the work and interact with ideators and other interested parties. The students are responsible for the project and have regular supervision as support.
A number of workshops will be organised during the course, where themes and parts that are important in an innovation process are dealt with, such as: business concept, strategy, business model, customer value, concept testing, Intellectual Property Rights, organisation, funding, product development and prototyping. Each theme is an important key factor to support the students to drive the innovation project forward. The students are expected achieve a number of goals and communicate and assess their results and explain their procedure for other students and interested parties during seminars.
The course is completed with an occasion where all students orally present their work and final result. The final result is communicated in a prototype, designed from what is appropriate for the project and a written business plan.