Nyhetsflöde

Dear all,
Reference: Full-blown opportunity. 

This BFO (blind flash of the obvious) just hit me on the value of asking. It occurred to me how the original idea and perceived pain of the oragnisation we worked with for the full-blown opportunity morphed along the way, as the team bounced questions with the owners and hosts. The idea of co-creation that Prof. Terrence talked about came in mind (Venture Cup Opening on Thu 13 Oct 2011 at SSE). It will become necessary to view the wickedness of challenges now, as we scan the landscape for opportunities. 

Cheers!
Jovin Hurry  

Dear all, 
Reference: Readings for Mon 19 Sep 2011 on market space. 100 calls. A summary. Quoting:

• You’re probing the market to understand how your potential customer addresses the problem you’re hoping to fix. 
• Your mission is to find out what pain your customers really have, and to ask them how they fix the problem today. 
• You want to find out how satisfied they are with their current solution.
• Ask them to state the three best and worst things about how they address this particular problem today. 
• And ask them how about your competition; if they use another product or service, ask them to rate it on a scale of 1-10. 
• Find out how important fixing the problem is on their current list of priorities.

• No matter what, avoid the temptation to discuss the new product that your company intends to bring to market.

Cheers!

Jovin Hurry 

Dear all, 
Reference: Lecture Mon 19 Sep 2011 on market space. 
We heard about risk and credit worthiness from Prof. Terrence. Here's the link of the article he told us to check from his tweet. Correct me if I'm mistaken.

Link:"How Kabbage Crowdsources Credit Scores" http://www.businessweek.com/magazine/how-kabbage-crowdsources-credit-scores-09152011.html 

Cheers!
Jovin Hurry 

Dear all, 
Reference: Lecture Mon 12 Sep 2011 on customer space. 
We heard that servitisation of products is moving in with a vengeance. A term often used it the PSS or product service system. FYI. It is also linked to sustainability. 

Link: http://en.wikipedia.org/wiki/Product_service_system

Cheers!
Jovin Hurry 

Dear all, 
Reference: Lecture Mon 12 Sep 2011 on customer space.
We heard about the 80-20 rule. You may wish to see how Tim Ferriss did it. One day, he called the 80% of companies which did not bring him favourable business and said that he wants to have more focus on what he was doing. Some of them in fact turned around and offered more to him, just to be on his 20% list. 
More on him here: http://www.fourhourworkweek.com/  

Cheers!
Jovin Hurry 

Dear all, 
Reference: Lecture Mon 12 Sep 2011 on customer space. We heard about the return policy of some companies. Return, no question asked. Here is a good one, a unique one. 
A customer returning a tire at nordstrom. 
http://www.snopes.com/business/consumer/nordstrom.asp.

Cheers!
Jovin Hurry 

Dear all, 
An idea on how to get to the core of the issue for the 'idea kernel' assignment is to be in the field. E.g. For one of mine, I sat in a cafe whose niche market is mum with toddlers, for 4 hrs and I could see pains and tribulations I did not imagine. 
Perhaps this may get you to make some trips around in Stockholm? 
Cheers!
Jovin Hurry 

Dear all, 
Were mentioned a few times the title of the book: Only the paranoid survive.
Here's a glimpse. Link: http://www.vedpuriswar.org/book_review/only_the_paranoid_survive.PDF
Cheers!
Jovin Hurry 

"What is normal today that was thought impossible before?" as asked in the lecture, for our Monday 5 Sep 2011 evening class...
Quoting: 

• Online flea market: eBay
  Pay money to a stranger selling a car you have not seen. This lowly innovation opened up a new kind of higher level coordination that permitted a new kind of exchange (remote purchasing among strangers) that was impossible before. 
• Wikipedia
  The idea of an encyclopedia that anyone could change at any time. 
• We now have street and satellite maps for the entire world on our personal hand held phone devices -- for free -- and with street views for many cities. 
• Today entire sections of our economy run on software instruments created by volunteers working without pay or bosses.
• The impossibility of total open round-the-clock sharing still occurred, though everyone knew humans were innately private beings.
• YouTube is theoretically impossible. But here this impossibility is real in practice.  Millions of amateurs would produce billions of hours of video, or that anyone would watch any of it.
• Nefarious hackers use social media to identify corporate network administrators, and their personal off-time hobbies, and then spoof a gift of a cool new product from their favorite company, which when opened, takes over their computer and thence the network they are in charge of.

Cheers!Jovin
 

Reference lecture Wed 31 Aug 2011: On article - how to think creatively.
What I consder the gist. Quoting:

• Ask: What sets your company apart from your competitors?
• Casually talk to your customers and potential customers to feel their pulse. 
• Think small and run with it (see post below).
• Focus on qualities other companies aren't talking about.
• Create events/stunts likely to be noticed by reporters.
• Get potential customers to share information on your product to their friends on the net.
• Measure traffic to your site in real time.

Hope this is useful.
Cheers!
Jovin Hurry