· Fieldwork and site visits in two selected European cities
· Lectures from both experts and problem owners in urban mobility
· Project work in groups and individually focusing on the development of innovative business offers in the field of sustainable urban transport and mobility
After completing the course, the student should be able to:
· Convert new ideas and technologies in the area of sustainable urban transport and mobility to a prevailing business model with a customer -/user-centered perspective
· Develop a business concept (business modeling and value proposition) in relation to a specific field in sustainable urban transport and mobility
· Include ethical, social and sustainability related aspects in the development of a new product, technology or business offer
· Identify and assess the impact of technologies and innovations in the area sustainable urban transport and mobility, their markets and interested parties (competitors, alliances, networks), and the business opportunities that these generate
· Understand global trends, market trends, innovation waves and industrial value networks through which the relative relevance of the development of a product, service or business model is identified
· Analyse and suggest measures to respond to implementation challenges when realising the business plan in the area sustainable urban transport and mobility
· Use efficiently oral and written communication skills, decision making abilities and leadership competences in the transformation of new ideas to business offers in the area of sustainable urban transport and mobility
· Reflect on the usability of the concepts, the methods and the tools used in relation to the own project work
· Work in groups in the development of a project in the area of sustainable urban transport and mobility and reflect on group dynamics, decision making and conflict solution in relation to the progress made in the group