AI121U Insurance Marketing and Sales 7.5 credits

Marknadsföring och försäljning inom försäkringsbranschen

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Offering and execution

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Course information

Content and learning outcomes

Course contents *

The course main contents can be described as a combination of following parts:

1. Marketing theory with an emphasis on market analysis and relationship marketing

2. Relationship marketing in service markets

3. Market analysis in service markets

4. Ethical balances- the intersection between marketing and sales

5. Practical applications- analysis of markets, customers and behaviours.

Intended learning outcomes *

On completion of the course, the participants should be able to:

1. Analyze problems with respect to marketing and market valuation.

2. Describe and analyze basic concepts in marketing

3. Independently analyze companies, relations and markets based on the concepts that are presented in the literature.

4. Develop an ability to make ethical and moral judgments in marketing

5. Make assessments of customer behaviours and customer types as well as how these influence the sales process and the relation with the customer.

Course Disposition

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Literature and preparations

Specific prerequisites *

General entry requirements.

Recommended prerequisites

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Equipment

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Literature

Will be announced at the beginning of the course


Will be announced at the beginning of the course

Examination and completion

Grading scale *

P, F

Examination *

  • INL1 - Assignments, 7.5 credits, Grading scale: P, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

The course is examined continuous through different types of tasks, seminar and exercises.

Opportunity to complete the requirements via supplementary examination

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Opportunity to raise an approved grade via renewed examination

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Examiner

Björn Berggren

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web AI121U

Offered by

ABE/Real Estate Business and Financial Systems

Main field of study *

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Education cycle *

First cycle

Add-on studies

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Contact

uppdragsutb.fob@abe.kth.se

Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Supplementary information

Commissioned Course. Admittance to the course can only be purchased by a legal entity who appoints course participants