AI121U Insurance Marketing and Sales 7.5 credits
Content and learning outcomes
Course contents
The course main contents can be described as a combination of following parts:
1. Marketing theory with an emphasis on market analysis and relationship marketing
2. Relationship marketing in service markets
3. Market analysis in service markets
4. Ethical balances- the intersection between marketing and sales
5. Practical applications- analysis of markets, customers and behaviours.
Intended learning outcomes
On completion of the course, the participants should be able to:
1. Analyze problems with respect to marketing and market valuation.
2. Describe and analyze basic concepts in marketing
3. Independently analyze companies, relations and markets based on the concepts that are presented in the literature.
4. Develop an ability to make ethical and moral judgments in marketing
5. Make assessments of customer behaviours and customer types as well as how these influence the sales process and the relation with the customer.
Literature and preparations
Specific prerequisites
General entry requirements.
Recommended prerequisites
Equipment
Literature
Will be announced at the beginning of the course
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- INL1 - Assignments, 7.5 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
The course is examined continuous through different types of tasks, seminar and exercises.
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Offered by
Main field of study
Education cycle
Add-on studies
Contact
Supplementary information
Commissioned Course. Admittance to the course can only be purchased by a legal entity who appoints course participants