- A theoretical part, the role of marketing in the society and in the industrial firm. The marketing parameters that are without control of the firm and those parameters which the firm has some control over and is able to adjust. The behaviour of firms in an open market economy with competition.
- An applied part that will be covered by a number of business case studies covering a wide variety of and situations in industrial marketing, from product development, market research to marketing planning and response to market developments.
AI212V Industrial Marketing 6.0 credits
This course gives a basic introduction to theories and methods for the management of industrial marketing. The course also gives a practical application theories and methods in management of industrial marketing of industrial goods and services.
Course offerings are missing for current or upcoming semesters.
Headings with content from the Course syllabus AI212V (Spring 2010–) are denoted with an asterisk ( )
Content and learning outcomes
Course contents
Intended learning outcomes
This course gives a basic introduction to theories and methods for the management of industrial marketing. The course also gives a practical application theories and methods in management of industrial marketing of industrial goods and services.
Literature and preparations
Specific prerequisites
180 credits on university level in Engineering, Natural Science, Economics/Business Administration or Planning including at least 7,5 credits in Business administration.
Documented proficiency in English B or equivalent (TOEFL, IELTS e g).
Recommended prerequisites
None
Equipment
No information inserted
Literature
Kotler, P and Keller, K.L. Marketing Management 12 ed. or later. Pearson. ISBN 0-13-145757-8.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
A, B, C, D, E, FX, F
Examination
- INL1 - Assignment, 1.5 credits, grading scale: P, F
- PRO1 - Project, 3.0 credits, grading scale: A, B, C, D, E, FX, F
- SEM1 - Literature Task, 1.5 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
Approved performance in all parts of the course.
Opportunity to complete the requirements via supplementary examination
No information inserted
Opportunity to raise an approved grade via renewed examination
No information inserted
Examiner
No information inserted
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.
Offered by
Main field of study
This course does not belong to any Main field of study.
Education cycle
Second cycle
Add-on studies
No information inserted
Contact
Carl-Axel Engdahl, tel: 08-790 8738, e-post: carl-axel.engdahl@abe.kth.se
Supplementary information
The course is given as a summer course with the possibility to undertake most of the studies as distance learning.
Mandatory lectures will take place at Campus Valhallavägen on June 7, 2010. June 8, 2010, June 14, 2010, June 15, 2010. Mandatory registration will take place on June 7.
Attendance is required on all above dates.