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AI213V International Industrial Marketing 15.0 credits

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This course gives a basic introduction of problems and opportunities within international marketing. The course also gives a practical application of modern marketing theory within international marketing of industrial goods and services in the global economy.

Information per course offering

Course offerings are missing for current or upcoming semesters.

Course syllabus as PDF

Please note: all information from the Course syllabus is available on this page in an accessible format.

Course syllabus AI213V (Spring 2010–)
Headings with content from the Course syllabus AI213V (Spring 2010–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

  1. A theoretical part, the regulation of international trade, WTO, IMF, the development of the international market, adjustments of products, services and promotion to the situation in different countries, selection of distribution methods, pricing including transfer prising.
  2. An applied part that will be covered by a number of business case studies covering a wide variety of product, markets and situations in international and global marketing.

Intended learning outcomes

This course gives a basic introduction to the difficulties and options that international marketing offers. The course is aimed to be a practical tool for the application of modern marketing tools and theories within international industrial marketing.

Literature and preparations

Specific prerequisites

180 credits on university level in Engineering, Natural Science, Economics/Business Administration or Planning including at least 15 credits in Business Administration.
Documented proficiency in English B or equivalent (TOEFL, IELTS e g).

Recommended prerequisites

No information inserted

Equipment

None

Literature

Engdahl, Carl-Axel, Internationell Marknadsföring, fjärde upplagan. Course material including cases.  

Alternative textbook in English for English speaking students.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F

Examination

  • LAB1 - Laboratory Work, 1.5 credits, grading scale: P, F
  • LAB2 - Laboratory Work, 1.5 credits, grading scale: P, F
  • PROA - Project, 4.5 credits, grading scale: A, B, C, D, E, FX, F
  • TEN1 - Examination, 7.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

The examination consists of two parts 

  1. A written essay on a subject within the course area of studies. The subject has to be selected in collaboration with the course leader.
  2. A written exam, two examinations given during the summer, one in June-July and the second in late August.

Other requirements for final grade

Requirements for the final grade for the course is that all elements of the course cleared of both those who are rated P and those with grades AF.

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted

Examiner

Profile picture Björn Berggren

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

ABE/Real Estate Business and Financial Systems

Main field of study

Industrial Management

Education cycle

Second cycle

Add-on studies

No information inserted

Contact

Carl-Axel Engdahl, tel: 08-790 8738, e-post: carl-axel.engdahl@abe.kth.se

Supplementary information

Mandatory lectures will take place on June 9th, June 10th, June 16th and June 17th. Mandatory registration will take place on June 9th. Attendance is required on all above dates.

Schedule all times 8.30-12.30 (am)