CM2008 Entrepreneurship in Technology and Health 7.5 credits
This course will provide students with key concepts and methods for developing entrepreneurial skills in the field of health and medical technology. Innovative technologies for health and well-being need to be customer-centric and commercialised to reach the market.
But how can a prototype of innovative technology be developed for a successful business plan? How can we commerialise our business ideas to a successful product or service?
The course content is divided into three sections:
Marketing,
Business and innovation and
Regulatory aspects of innovative technologies.
Students will learn key concepts of market and need analysis, distribution solution, competitor analysis, pricing and sustainable development. Students will learn how to apply business models and commercialisation strategies, conduct alpha-beta pilot tests and develop a financial plan.
The course provides conceptual aspects to entrepreneurship in the organisational contexts and regulatory aspects such as basic intellectual property rights and procurement policy.
As a final assignment, student will develop their own business plan for an innovative technology for health and well-being.
Choose semester and course offering
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Content and learning outcomes
Course contents
• Innovation
Alpha-Beta-Pilot test
• Marketing
Needs Analysis
Distribution Solution
Competition Analysis
Pricing
Sustainable development
• Business
Business models and commercialization
Strategy and business logic
• Entrepreneurship leadership and organization
Interaction between key players
Organizational dynamics
Set Objectives and Key results
• Regulations
Basic intellectual property rights
Procurement Policy
Sustainable development
Lectures, exercises and seminar.
• RED1 - Individually short paper, analyzes and class discussions
• RED2 - Oral and written presentation of the business concept for peer review
• PRO2 - Continuous sprints with agile project methodology, develop a business plan presented to the class and external stakeholder
• LAB1 – Basic financial model and plan for personal, accelerator or venture financing
The course ends with a presentation day where the groups present their final products
Intended learning outcomes
After completing the course, the student should demonstrate proficiency in:
• value innovation and business concept development with, eg. "KTH Innovation readiness level."
• analyse needs, market and pricing
• analyse competitors, stakeholders and distribution solutions
• evaluate fundamental intellectual property rights for a business concept
• explain relevant aspects of sustainable development
• explain procurement and interaction between private and public actors
• evaluates strategies and business models for commercialization
• apply entrepreneurial leadership by involving potential customers, partners or suppliers in business concept development
• develop business communication by presenting ideas in public domain
• create a business plan including conduct of alpha-beta and pilot tests and a financial plan
Course disposition
Literature and preparations
Specific prerequisites
Industrial Management, Basic Course 6.0 credits and English B/English 6.
Recommended prerequisites
Equipment
Literature
”Modern Industrial Management” av Mats Engwall et al. STUDENTLITTERATUR
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- LAB1 - Laboratory work, 1.0 credits, grading scale: P, F
- PRO2 - Project, 3.5 credits, grading scale: A, B, C, D, E, FX, F
- RED1 - Oral and written presentation, 1.5 credits, grading scale: P, F
- RED2 - Oral and written presentation, 1.5 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course web
Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.
Course web CM2008