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FME3546 Digital Media Analytics 4.0 credits

This course aims to provide students with an introduction and overview of the method of Digital Media Analytics and how it has, and can be, applied in industrial economics and business research.

Course offerings are missing for current or upcoming semesters.
Headings with content from the Course syllabus FME3546 (Spring 2021–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

This course covers the following aspects:

  • The emergence of Digital Media Analytics in industrial economics and business research
  • Data collection using Digital Media Analytics
  • Data preparation using Digital Media Analytics
  • Data analysis using Digital Media Analytics
  • Different forms of research contributions that Digital Media Analytics enable

Intended learning outcomes

On completion of the course, the student will be able to:

  1. Demonstrate a broad knowledge of the emergence of Digital Media Analytics in industrial economics and business research, including its contemporary development
  2. Identify strategies for capturing and analysing complex empirical phenomena using Digital Media Analytics
  3. Reflect critically on the nature of digital data and ethical approaches to these forms of data
  4. Reflect on how Digital Media Analytics can be used to contribute to the 17 Sustainable Development Goals

Literature and preparations

Specific prerequisites

No information inserted

Recommended prerequisites

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Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

P, F


  • INL1 - Hand in exercise, 4.0 credits, grading scale: P, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade

To pass the course, the participants have to submit a written assignment, attend and actively participate in lectures and seminars.

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

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Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

Main field of study

This course does not belong to any Main field of study.

Education cycle

Third cycle

Add-on studies

No information inserted

Postgraduate course

Postgraduate courses at ITM/Industrial Economics and Management