HU1801 Industrial Marketing 7.5 credits
As course book spring 23 You may select among the three well-written books
You may reach both 'pass' and higher grade with either among the three
* Marknadsföring, Anders Parment, STUDENTLITTERATUR
* Marketing Management, European Edition, Kotler, Armstrong et al, PEARSON
* Principles of Marketing, Scandinavian Edition, Kotler, Armstrong, Parment, PEARSON
Choose semester and course offering
Choose semester and course offering to see information from the correct course syllabus and course offering.
Content and learning outcomes
Course contents
Marketing means to bring a product into line with consumer needs. The course will bring perspectives from the views of companies, researchers, and consultants. Literature and lectures discuss strategies, market information, and buying behavior. The students will acquaint themselves with different concepts, methods, models, and approaches in marketing management, and they will apply the knowledge for an industrial product or a company. Focus will be the distinctive features in industrial marketing.
Intended learning outcomes
For grade E the student shall:
- be able to explain common concepts, methods, and approaches that are characteristic of modern industrial marketing
- perform an analysis from the present situation with respect to strengths and weaknesses in a product/company
- be able to explain methods for market research and market planning
- know about the differences between consumer and product markets
- be able to describe how companies can influence during purchasing process and buying decisions
- be able to explain how companies can work market oriented with strategy and planning for portfolios of products and services, pricing, distribution and communications
- know about the most important laws regulating the behavior of marketing actors
- be able to explain relevant aspects of sustainable development
Course disposition
Literature and preparations
Specific prerequisites
Physics 2, Chemistry 1, Mathematics 3c. In each of the subjects, a minimum of the grade E is required.
Recommended prerequisites
Equipment
Literature
Marketing Management, European edition, Kotler, Keller et al, PEARSON
Referenslitteratur
Principles of Marketing, PEARSON
Företagsekonomi 100, faktabok, LIBER, Modern Industriell Ekonomi, STUDENTLITTERATUR
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- PRO1 - Project, 4.0 credits, grading scale: A, B, C, D, E, FX, F
- TEN2 - Written examination, 3.0 credits, grading scale: P, F
- ÖVN1 - Exercises, 0.5 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
Passed written exam (TEN1; 3 cr.)
Passed marketing plan (PRO1; 4 cr.)
Exercises (ÖVN1; 0,5 cr. )
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course web
Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.
Course web HU1801