Marketing means to bring a product into line with consumer needs. The course will bring perspectives from the views of companies, researchers, and consultants. Literature and lectures discuss strategies, market information, and buying behavior. The students will acquaint themselves with different concepts, methods, models, and approaches in marketing management, and they will apply the knowledge for an industrial product or a company. Focus will be the distinctive features in industrial marketing.
HU1801 Industrial Marketing 7.5 credits
As course book You may select among the well-written books below. You may reach both 'pass' and higher grade with either among them
All books from PEARSON have KTH discount 20% checkout code - KTHDISCOUNT2025
Marketing Management, European Edition, Kotler, Armstrong et al, PEARSON
https://www.pearson.com/en-gb/subject-catalog/p/marketing-management/P200000012196?view=educator
Marknadsföring, G Armstron, P Kotler, A Parment, PEARSON
Marknadsföring, Anders Parment, STUDENTLITTERATUR
Principles of Marketing, Scandinavian Edition, Kotler, Armstrong, Parment, PEARSON
Principles of Marketing 3rd Scandinavian Edition. E-Learning with e-bo – Pearson Nordics
Principles of Marketing 3rd Scandinavian Edition e-book – Pearson Nordics
Information per course offering
Choose semester and course offering to see current information and more about the course, such as course syllabus, study period, and application information.
Information for Spring 2026 Start 16 Mar 2026 programme students
- Course location
KTH Flemingsberg
- Duration
- 16 Mar 2026 - 1 Jun 2026
- Periods
- P4 (7.5 hp)
- Pace of study
50%
- Application code
60225
- Form of study
Normal Daytime
- Language of instruction
Swedish
- Course memo
- Course memo is not published
- Number of places
Places are not limited
- Target group
- No information inserted
- Planned modular schedule
- [object Object]
- Schedule
- Schedule is not published
- Part of programme
Contact
Course syllabus as PDF
Please note: all information from the Course syllabus is available on this page in an accessible format.
Course syllabus HU1801 (Spring 2023–)Headings with content from the Course syllabus HU1801 (Spring 2023–) are denoted with an asterisk ( )
Content and learning outcomes
Course contents
Intended learning outcomes
For grade E the student shall:
- be able to explain common concepts, methods, and approaches that are characteristic of modern industrial marketing
- perform an analysis from the present situation with respect to strengths and weaknesses in a product/company
- be able to explain methods for market research and market planning
- know about the differences between consumer and product markets
- be able to describe how companies can influence during purchasing process and buying decisions
- be able to explain how companies can work market oriented with strategy and planning for portfolios of products and services, pricing, distribution and communications
- know about the most important laws regulating the behavior of marketing actors
- be able to explain relevant aspects of sustainable development
Literature and preparations
Specific prerequisites
Physics 2, Chemistry 1, Mathematics 3c. In each of the subjects, a minimum of the grade E is required.
Literature
You can find information about course literature either in the course memo for the course offering or in the course room in Canvas.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
A, B, C, D, E, FX, F
Examination
- PRO1 - Project, 4.0 credits, grading scale: A, B, C, D, E, FX, F
- TEN2 - Written examination, 3.0 credits, grading scale: P, F
- ÖVN1 - Exercises, 0.5 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
Passed written exam (TEN1; 3 cr.)
Passed marketing plan (PRO1; 4 cr.)
Exercises (ÖVN1; 0,5 cr. )
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.
Offered by
Main field of study
Technology
Education cycle
First cycle