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ME1023 Industrial Marketing 6.0 credits

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Information per course offering

Course offerings are missing for current or upcoming semesters.

Course syllabus as PDF

Please note: all information from the Course syllabus is available on this page in an accessible format.

Course syllabus ME1023 (Autumn 2010–)
Headings with content from the Course syllabus ME1023 (Autumn 2010–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

Marketing Concept, Marketing Mix, Market Segmentation, Customer Relationship Management, Branding and Competitive Analysis, Product Portfolio Analysis.

Intended learning outcomes

Introductory course in Marketing, covering basics of marketing, analysis and marketing concepts.

Literature and preparations

Specific prerequisites

Specific entrance requiements - course prerequisites in Mathematics, Physics and Chemistry or at least one year of studies at university level in these subjects.

Literature

You will be informed when course starts.

Examination and completion

Grading scale

A, B, C, D, E, FX, F

Examination

  • SEM1 - Seminars, 3.0 credits, grading scale: P, F
  • TEN1 - Examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

If the course is discontinued, students may request to be examined during the following two academic years.

Examiner

No information inserted

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

ITM/Industrial Economics and Management

Main field of study

Technology, Industrial Management

Education cycle

First cycle

Supplementary information

Replaces ME2023.