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Before choosing course

The course prepares students for roles in marketing, in theory and practice.

Course offering missing for current semester as well as for previous and coming semesters
* Retrieved from Course syllabus ME1023 (Autumn 2010–)

Content and learning outcomes

Course contents

Marketing Concept, Marketing Mix, Market Segmentation, Customer Relationship Management, Branding and Competitive Analysis, Product Portfolio Analysis.

Intended learning outcomes

Introductory course in Marketing, covering basics of marketing, analysis and marketing concepts.

Course Disposition

6,0 hp in Industrial Economics, basic course or equivalent course.

Literature and preparations

Specific prerequisites

Specific entrance requiements - course prerequisites in Mathematics, Physics and Chemistry or at least one year of studies at university level in these subjects.

Recommended prerequisites

Basic course in industrial management.


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You will be informed when course starts.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F


  • SEM1 - Seminars, 3,0 hp, betygsskala: P, F
  • TEN1 - Examination, 3,0 hp, betygsskala: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Opportunity to complete the requirements via supplementary examination

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Opportunity to raise an approved grade via renewed examination

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Profile picture Henrik Uggla

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web ME1023

Offered by

ITM/Industrial Economics and Management

Main field of study

Industrial Management, Technology

Education cycle

First cycle

Add-on studies

No information inserted


Henrik uggla,, +46 8 79087 34

Supplementary information

Replaces ME2023.