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Content and learning outcomes
The core concepts of marketing
- The company's environment
- Consumers' purchasing behaviour
- The purchasing behaviours of companies
- Segmentation and positioning
- Trademarks and products
- Marketing communication
- Price and pricing
- Distribution channels and places
- Market planning
Introduction to current trends in industrial marketing:
- Changes in media consumption
- Sustainability in marketing
- Customer psychology (neuromarketing)
Intended learning outcomes
After passing the course, the students should be able to:
- Account for and explain basic concepts, theories, methods and models in marketing
- Practically apply theories and models in marketing to analyse problems in companies and organisations from a marketing perspective
- Identify different problems and argue for different ways to solve these problems from a marketing perspective
- In writing and orally, prepare and present a marketing plan that contains analysis of purchasing behaviour, segmentation and positioning.
See the course syllabus.
Literature and preparations
Participated in ME1314 Introduction to Industrial Engineering and Management
Course litterature will be announced at the start of the course.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
- PRO2 - Project, 2.0 credits, grading scale: A, B, C, D, E, FX, F
- TEN2 - Exam, 4.0 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
See the course syllabus.
Opportunity to raise an approved grade via renewed examination
Decided by the examiner.
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.Course web ME1315
Main field of study
See the course and program directory.
The course ME1315 will replace ME1307 from academic year 2017/2018
The content overlap with ME1307
The content overlap with ME1035
Only open for students admitted to the MSc in Enginnering programme Industrial Engineering and Management (CINEK).