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Before choosing course

The course prepares students for roles in marketing in theory and practice.

Course offering missing for current semester as well as for previous and coming semesters
* Retrieved from Course syllabus ME2023 (Autumn 2009–)

Content and learning outcomes

Course contents

Marketing Concept, Marketing Mix, Market Segmentation, Customer Relationship Management, Branding, and Competitive Analysis, Product Portfolio Analysis

Intended learning outcomes

Introductory course in Marketing, covering basics of marketing analysis and marketing concepts.

Course Disposition

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Literature and preparations

Specific prerequisites

Industrial Economics and Management, Basic Course or equivalent course

Recommended prerequisites

Basic course in Industrial Management


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You will be informed when course starts.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F


  • SEM1 - Seminars, 3,0 hp, betygsskala: P, F
  • TEN1 - Examination, 3,0 hp, betygsskala: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Opportunity to complete the requirements via supplementary examination

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Opportunity to raise an approved grade via renewed examination

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Profile picture Henrik Uggla

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course web

No information inserted

Offered by

ITM/Industrial Economics and Management

Main field of study

Industrial Management

Education cycle

Second cycle

Add-on studies

ME2024 Industrial Marketing, Advanced Course.


Henrik Uggla,, +46 8 790 87 34

Supplementary information

Established Spring 2003.

Replaces 4D1062.

Replaced by ME1023