ME2024 Industrial Marketing, Advanced Course 6.0 credits
Industriell marknadsföring, avancerad kurs
This course has been discontinued.
Last planned examination: Spring 2000
Decision to discontinue this course: No information inserted
After this course the participant will be able to:
(Segment markets and position industrial brands.
Develop coherent brand architecture for industrial and consumer brands.
(Select partners on relevant criteria for co-branding and ingredient branding ventures.
The aim of the course is to deepen the participants understanding of strategic brand management, and marketing within industrial and consumer markets. The course takes an holistic approach to marketing and brand management. Contemporary marketing trends and downstream brand management strategies are important topics.