ME2095 e-Business Strategies 7.5 credits

• Analysis of different frameworks for e-strategies
• Strategy options in e-business markets
• Study of the possibilities in an e-business market
• To choose appropriate strategies for buyer and vendor in an e-market
• Application and evaluation of mobile trade
• Implementation of different e-business strategies
• Systematic ways to develop innovations with the aim to make the competition irrelevant

On completion of the course, the student should be able to

1. describe and apply central concepts in e-business strategies for different platforms in different sectors
2. give an account of and analyse macro environment and business structure when developing e-business strategies
3. give an account of and analyse the internal dimensions when developing an e-business
4. describe and apply "value process framework"
5. analyse scientific articles and argue for different underlying theoretical concepts for e -business strategies.

See the course syllabus.

ME1315 Industrial Marketing for I or ME1035 Marketing Management completed

Course litterature will be announced at the start of the course.

If the course is discontinued, students may request to be examined during the following two academic years.

• INL1 - Assignment, 3.0 credits, grading scale: P, F
• INL2 - Assignment, 4.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

See the course syllabus.

Decided by the examiner.

Mana Farshid

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

See the course and program directory.