ME2095 e-Business Strategies 7.5 credits

e-businesstrategier

  • Education cycle

    Second cycle
  • Main field of study

    Industrial Management
  • Grading scale

    A, B, C, D, E, FX, F

Course offerings

Spring 19 for programme students

Spring 20 for programme students

Intended learning outcomes

On completion of the course, the student should be able to

  • Evaluate the applicability of different e-business platforms in other industries
  • Analysis of appropriate e-business strategies for companies
  • Design, suggest and carry out e-procurement, and e-business strategies for companies in an early stage of adaptation.

Course main content

  • Analysis of different e-strategy frameworks
  • Strategy alternatives in e-business markets
  • Examine the possibilities in the e-business market
  • Selection of appropriate strategies for buyers and suppliers with e-markets
  • application and evaluation of mobile trade
  • Implementation of e-business strategies

Eligibility

ME1035 Marketing Management

Literature

Will be announced at the beginning of the course

Examination

  • PRO1 - Project, 7.5, grading scale: A, B, C, D, E, FX, F

Requirements for final grade

Approved Project Work

Offered by

ITM/Industrial Economics and Management

Examiner

Esmail Salehi-Sangari <ess@indek.kth.se>

Version

Course syllabus valid from: Spring 2018.
Examination information valid from: Autumn 2017.