ME2095 e-Business Strategies 7.5 credits

e-businesstrategier

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Offering and execution

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Course information

Content and learning outcomes

Course contents *

  • Analysis of different frameworks for e-strategies
  • Strategy options in e-business markets
  • Study of the possibilities in an e-business market
  • To choose appropriate strategies for buyer and vendor in an e-market
  • Application and evaluation of mobile trade
  • Implementation of different e-business strategies
  • Systematic ways to develop innovations with the aim to make the competition irrelevant

Intended learning outcomes *

On completion of the course, the student should be able to

  1. describe and apply central concepts in e-business strategies for different platforms in different sectors
  2. give an account of and analyse macro environment and business structure when developing e-business strategies
  3. give an account of and analyse the internal dimensions when developing an e-business
  4. describe and apply "value process framework"
  5. analyse scientific articles and argue for different underlying theoretical concepts for e -business strategies.

Course Disposition

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Literature and preparations

Specific prerequisites *

ME1315 Industrial Marketing for I or ME1035 Marketing Management completed

Recommended prerequisites

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Equipment

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Literature

Course litterature will be announced at the start of the course.

Examination and completion

Grading scale *

A, B, C, D, E, FX, F

Examination *

  • INL1 - Assignment, 3.0 credits, Grading scale: P, F
  • INL2 - Assignment, 4.5 credits, Grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Opportunity to complete the requirements via supplementary examination

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Opportunity to raise an approved grade via renewed examination

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Examiner

Esmail Salehi-Sangari

Mana Farshid

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web ME2095

Offered by

ITM/Industrial Economics and Management

Main field of study *

Industrial Management

Education cycle *

Second cycle

Add-on studies

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Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.