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ME2604 Advanced Industrial Marketing 6.0 credits

Administer About course

Course offerings are missing for current or upcoming semesters.
Headings with content from the Course syllabus ME2604 (Autumn 2013–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

Issues and concepts that will be covered during the course

  • Strategic marketing management
  • Buyer behavior in industrial and end-consumer markets
  • Segmentation and positioning process
  • New producer development process
  • Management of product portfolio
  • Pricing and promotion strategy design and implementation within B2B markets
  • Marketing research practice within Business markets 

Intended learning outcomes

At the end of this course participants should;

  • have strategic understanding of firms’ development process with focus on marketing concept
  • be able to work with multi level segmentation process within the B2B markets
  • be able to gain insight and work with the management of product portfolio, pricing and promotion
  • be able to work with implementation of marketing strategies within B2B market

Literature and preparations

Specific prerequisites

- Industrial Marketing

- Marketing Management or

- Principles of Marketing

- Be Student of master

Recommended prerequisites

No information inserted

Equipment

No information inserted

Literature

Meddelas vid kursstart.

Will be announced later

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F

Examination

  • TEN2 - Examination, 6.0 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Students will be evaluated in 3 different categories;

  • Evaluation and Presentations of cases
  • Evaluation and presentation of articles
  • Final Exam  

Other requirements for final grade

Case and article assessment and presentations, examination and class attendance (compulsory) 

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted

Examiner

Profile picture Mana Farshid

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

ITM/Industrial Economics and Management

Main field of study

Industrial Management

Education cycle

Second cycle

Add-on studies

No information inserted

Contact

Mana Farshid (mana.farshid@indek.kth.se)

Supplementary information

Due to overlapping content you can only take one of the courses ME2066 and ME2604.