ME2800 Ideation - Creating a Business Idea 7.5 credits

Ideation - Creating a Business Idea

Thinking up an interesting business idea is not the end of the entrepreneurial process, in fact, it is just the beginning. This idea must be developed into a business concept and a business opportunity through both formal and informal techniques.

During the course the students will be challenged to identify areas of need, to find and create business ideas, and to develop business concepts and opportunities. In order to facilitate this, the course will present key skill-sets in a series of lectures, help participants use this in a series of workshops, and further use a mix of theoretical analysis and practice-focused teaching methods.

Offering and execution

Course offering missing for current semester as well as for previous and coming semesters

Course information

Content and learning outcomes

Course contents *

Thinking up an interesting business idea is not the end of the entrepreneurial process, in fact, it is just the beginning. This idea must be developed into a business concept and a business opportunity through both formal and informal techniques.

During the course the students will be challenged to identify areas of need, to find and create business ideas, and to develop business concepts and opportunities. In order to facilitate this, the course will present key skill-sets in a series of lectures, help participants use this in a series of workshops, and further use a mix of theoretical analysis and practice-focused teaching methods.

The course will further encompass:

  • Creativity
  • Finding and/or creating business ideas
  • The business model
  • opportunity selection

During the course the students will be challenged to identify areas of need, to find and create business ideas, and to develop business concepts and opportunities.

Intended learning outcomes *

The learning outcomes for the course are for the participants to be able to independently:

- Analyze and discuss the context of entrepreneurship

- Identify a business opportunity

- Develop and explain a business idea

- Use creativity-techniques to extend and further a business idea

- Be able to use key skill-sets for early-stage entrepreneurship

- Use basic models for customer, market and competitor analysis

- Develop a basic business model

Course Disposition

The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.

Literature and preparations

Specific prerequisites *

Programme students at KTH must have a minimum of 120 hp.

For all other students 180 hp is required as well as English A + B, or equivalent.

Recommended prerequisites

Programme students at KTH must have a minimum of 120 hp.

Equipment

No information inserted

Literature

Will be announced in connection to the start of the course and communicated to enroled "participants".

Examination and completion

Grading scale *

A, B, C, D, E, FX, F

Examination *

  • PRO1 - Project, 7.5 credits, Grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

The students grade will depend on three factors:

  • Written assignments
  • Contribution in class/group ativities
  • Attandance is compulsory

Other requirements for final grade *

Final Project/Paper
Contribution in class/group activities
Written/oral assignments
Students will be required to satisfactory complete all of the course assignments in order to receive a passing grade. Attendance is compusory.

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted

Examiner

Terrence Brown

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web ME2800

Offered by

ITM/Industrial Economics and Management

Main field of study *

Industrial Management

Education cycle *

Second cycle

Add-on studies

ME2801 Planning - developing a venture

ME2802 Execution - running your own company

ME2803 Growth - managing your firm

Contact

lisa.thoren@sses.se

Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Supplementary information

Established 2003-11-25.

Replaces 4D1506 and 4D1521.

The course is offered within the framework of The Stockholm School of Entrepreneurship.

All registration queries should be addressed to the SSES Education Registrar at registrar@sses.se