ME2802 Execution - Running your own Company 7.5 credits

The course focuses on supporting the student in her or his decisions and other action in the new business venture.

Students entering the course should have an intention in pursuing a business idea in company of their own.

The outline of the course is built on experience from active entrepreneurs and follows the typical stages in a new venture, starting with the evaluation and refinement of the existing business idea, moving on to practical steps in setting up a firm, assembling resourcing  (external capital, internal resources etc.), market and communication plans.

The course will focus on

- Strategy (W hat?) –i.e. markets, offer, business idea, getting-started and establishing a network

- People (Who?) – i.e. entrepreneurial team, recruitment and motivation

- Operational work (Let’s do it!) – i.e. resource gathering, sales/marketing, production and negotiation.

Theoretically, the course connects to the opportunity-based models of entrepreneurship and business creation, as well as to a contextual approach to the venture creation process (i.e. the idea that the character of the venture creation process depends on the type of business and industry)

The objective of the course is to enable the student to start a business of her/his own. After the course, participants will be able to:

• Understand and demonstrate knowledge of important issues faced when starting a new firm
• Manage important issues faced when starting a new firm
• Argue for critical processes and steps required when starting a new firm
• Be aware of resources required when starting a new firm
• Assemble resources for starting a new firm
• Conduct a market analysis
• Present a business model
• Conduct a basic financial analysis of a new venture

Programme students at KTHmust have a minimum of 120 ECTS.

All other students need 180 hp and English A + B, or equivalent.

It is assumed that students entering the course will fomulate a business idea to e realized, and have a genuine interest in potentially pursuing this business idea.

Programme students at KTH must have a minimum of 120 ECTS.

Meddelas vid kursstart till angana studenter.

If the course is discontinued, students may request to be examined during the following two academic years.

• PRO1 - Project, 7.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

the student's grade will depend on thee factors:

1. Assignments and presentations group/individual
2. Final executive summary group
3. Written exam individual.

Students will be required to satisfactory complete all of the course assignments in order to receive a passing grade.

Attendance is compulsory.

Terrence Brown

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Established 2003-11-25.

Replaces 4D1523.

All registration queries should be addressed to the SSES Education Registrat at registrar@sses.se.

The course is offered within the framework of The Stockholm School of Entrepreneurship.