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ME2814 Ideation- Creating Your Own Company 7.5 credits

Background “Ideation” is a course about generating, developing, and evaluating ideas for launching innovative and viable new ventures. Ideation entails a process of discovery designed to lead toward the creation of dynamic and impactful enterprises, whether business or social ventures. The course covers many business concepts but does not assume or require prior business knowledge or experience.

Information per course offering

Choose semester and course offering to see current information and more about the course, such as course syllabus, study period, and application information.

Termin

Course syllabus as PDF

Please note: all information from the Course syllabus is available on this page in an accessible format.

Course syllabus ME2814 (Autumn 2019–)
Headings with content from the Course syllabus ME2814 (Autumn 2019–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

To generate a new idea is an important and exciting process, but it is only beginning for an entrepreneur. An entrepreneur must develop his idea to a promising business concept through innovative thinking, market research, competition analyses and dynamic business modelling. This course introduces the student to:

  • Entrepreneurship
  • Creativity and innovation
  • Idea generation
  • Identification of business opportunities
  • "Elevator pitches"
  • Evaluation of ideas
  • Industry, market and competitor analysis

Intended learning outcomes

After passing the course, the student should be able to:

  1. Analyse and explain entrepreneurship and innovation and their importance in today's economy and society
  2. Generate and develop new, innovative business concepts
  3. Formulate, develop and sell new business concepts
  4. Assess strength and viability for new business concepts
  5. Analyse sectors, markets and competitors, and assess the suitability of markets for introduction of new products and services

Literature and preparations

Specific prerequisites

Fulfilled the requirements for Degree of Bachelor of Science.

Literature

You can find information about course literature either in the course memo for the course offering or in the course room in Canvas.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F

Examination

  • PRO2 - Project, individual, 4.0 credits, grading scale: A, B, C, D, E, FX, F
  • PRO3 - Project, group, 3.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Compulsory attendance at several of the course components.

Examiner

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

Main field of study

Industrial Management

Education cycle

Second cycle

Supplementary information

Queries can be addressed toSSES Education Coordinator via registrar@sses.se.

Replaces ME2800

The course language is English.

The course is offered within the framework of the Stockholm School of Entrepreneurship.

Responsible institution: Royal Institute of Technology (KTH).

Overlap with course ME2621 "Business Oportunity Development"  7,5cr (only one of the courses can be taken)