To generate a new idea is an important and exciting process, but it is only beginning for an entrepreneur. An entrepreneur must develop his idea to a promising business concept through innovative thinking, market research, competition analyses and dynamic business modelling. This course introduces the student to:
- Entrepreneurship
- Creativity and innovation
- Idea generation
- Identification of business opportunities
- "Elevator pitches"
- Evaluation of ideas
- Industry, market and competitor analysis