ME292U Telecom Business Competence Development (TBCD7) /Commissioned Course/ 7.0 credits
Content and learning outcomes
Course contents
Intended learning outcomes
- After participating in the course activites the participant will have gained knowldge related to:
- Technology trends, market trends and other trends in the business environment
- Changing customer behaviours, customer segmentation and management of customer relations.
- On a general level be able to analyse gradual, incremental as well as redical technological changes and the mechanisms that contribute to industrial and technological breakthrought or lock-ins - with particular focus on web-based products and services.
- On a specific level be able to identify and account for the possible/probable technological changes of relevance to telecom operators like TeliaSonera (TS) and formulate potential implications of this for work on business strategy.
- Based on this competence be able to formulate plans of action for how a company such as TeliaSonera can realise cost effective and innovative customer solutions and also take the initiative for/contribute to the development of the industry.
In addition, the participant will be able to:
- Write, critically examine, judge and present a business case.
- Work across functional and professional borders within TeliaSonera.
- Work in cross-disciplinary intercultural teams.
- Account for different price and revenue models.
Literature and preparations
Recommended prerequisites
Equipment
Literature
Berggren, C. & Laestadius, 2003, "Co-development and composite clusters - the secular strength of Nordic telecommunications", Industrial and Corporate Change, Vol. 12, No 1, p. 91-114.
Utterback, 1994, Mastering the Dynamics of Innovation, Boston, Mass., Harvard Business School Press. ch (1-4, 7-8)
Dixit, Sudhir, 2006, "On Fixed-Mobile Network Convergence", Wireless Personal Communication, No 38, p. 55-65.
"When everything connects", the Economist 28/4 - 4/5 2007.
Kim, W. Chan and Mauborgne, Renee. 2005. Blue Ocean Strategy. Harvard Business School Publishing, USA
Olsson A. 2003. Understanding Changing Telecommunications - Building a Successful Telecom Business. Teledrom AB, Sweden, ch 2.
Anderson, Chris, Long Tail - Why the Future of Business is Selling Less of More.
Jarvenpaa, S. and Lang, K., 2005. "Managing the Paradoxes of Mobile Technology", Information Systems Management, Fall 2005, p. 7-23.
Moore, G.A., 2002, Crossing the Chasm, New Yourk, Harper Collings, Part I and p 107-114.
Martikainen, O., 2007, "Business Process Productivity Improvements enabled by Broadband and Mobile Telecom Services", Proc. of the 46 Congress FITCE, Warsaw 30.8 - 1/9 2007.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- TEN1 - Examination, 7.0 credits, grading scale: A, B, C, D, E, FX, F
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Offered by
Main field of study
Education cycle
Add-on studies
Supplementary information
This course is a commissioned education and is financed by a company. You may as a student not apply for or be accepted for a commissioned education.