Communication:
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Module 1. Technical & business communication: Featuring technical communication: audience, purpose, tone and style. Technical register and common genres. Grammatical accuracy.
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Module 2. Short oral presentations on technical topics: informational formats (product description; process description; problem-solution); planning and delivery.
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Module 3. Persuasive communication: Job-searching activities and elevator pitch.
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Module 4. Debates and discussions: the language of agreeing-disagreeing.
Entrepreneurship:
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Innovation models: The need of innovation. The innovation process. Tools of generation of ideas. Characteristics of the innovation when high technology is involved. Value analysis. R&D environment.
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Business models of technology based companies: The concept of business model. Business models: ecommerce, mcommerce, b2b, peer to peer, markets, and so on. The concept and the process of monetarization. Examples and cases.
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Customer development. Lean start-up concepts: New products development and new companies creation as a business process. From product development to customer development. Validated customer development. Minimum Viable Product. Measuring the obtained results. Pivoting.
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Canvas analysis: Concept and detailed description: Stakeholder Segments, Value Propositions, Channels, Stakeholder Relationships, Funding, Key Resources, Key Activities, Key Partners, Cost Structure.
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Process analysis: What a process is. Principal processes. Critical processes. Select the main processes of an activity. Process maps. Include data in the process maps. Obtain the capacity needs from this analysis.
- Sales for technology based start-ups: Sales and marketing at the first phases of a company. Different strategies. The management of sales: leads, scores and CRM. Alliances. Sales analysis and forecasting.