AI1139 Relationship, Marketing and Market Analysis in Real Estate and Finance 7.5 credits

Relationsmarknadsföring och marknadsanalys i fastighet och finans

  • Market theory emphasising market analysis and relationship marketing
  • Properties of relationships, networks and interaction in the real estate and financial services sectors
  • CRM (Customer Relationship Management) in real estate and financial services
  • The business relationships  of real estate and financial services firms and its consequences for profit, competition, market planning och strategic decision making
  • IT-based relationship marketing in real estate and finance
  • Market analysis in real estate and finance
  • Praktical applications – analysis of markets for real estate and financial services firms

Offering and execution

Course offering missing for current semester as well as for previous and coming semesters

Course information

Content and learning outcomes

Course contents *

  • Market theory emphasising market analysis and relationship marketing
  • Properties of relationships, networks and interaction in the real estate and financial services sectors
  • CRM (Customer Relationship Management) in real estate and financial services
  • The business relationships  of real estate and financial services firms and its consequences for profit, competition, market planning och strategic decision making
  • IT-based relationship marketing in real estate and finance
  • Market analysis in real estate and finance
  • Praktical applications – analysis of markets for real estate and financial services firms

Intended learning outcomes *

The goal of this course is that you should be able to

  • analyse problems regarding relationship marketing and market analysis
  • describe, analyse and account for marketing theories
  • analyse and reflect over relationships and knowledge in the real estate and financial services markets
  • apply the marketing and market analysis theories that are the fundamental analytical tools for this course
  • Independently analyse markets based on the course literature
  • Write analytical texts with independent application of the analytical tools provided by the course literature.

Course Disposition

No information inserted

Literature and preparations

Specific prerequisites *

The students must be enrolled in the bachelor's programme in Real Estate and Finance

Recommended prerequisites

No information inserted

Equipment

No information inserted

Literature

  • Scientific articles
  • Grönroos, C. (2007), Service management and marketing – a customer relationship management approach. Chichester, England: John Wiley & Sons, Ltd. 3rd Edition
  • Kotler, Philip, and Keller, Kevin Lane, "A Framework for Marketing Management", 5th Ed., Pearson International Edition.

Examination and completion

Grading scale *

A, B, C, D, E, FX, F

Examination *

  • INL1 - Assignment, 3.0 credits, Grading scale: P, F
  • NÄR1 - Attendence, 1.5 credits, Grading scale: P, F
  • TEN1 - Examination, 3.0 credits, Grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade *

Presence in classroom (1.5p), written exam (TEN1; 3p), approved course PM (INL1; 3p).

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted

Examiner

Björn Berggren

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web AI1139

Offered by

ABE/Banking and Finance

Main field of study *

Technology

Education cycle *

First cycle

Add-on studies

No information inserted

Contact

Andreas Fili, tel: 08-790 7354, e-post: andreas.fili@abe.kth.se

Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.