Skip to main content
Before choosing courseAI1170 Relationship, Marketing and Market Analysis 7.5 creditsAdministrate About course

Choose semester and course offering

Choose semester and course offering to see information from the correct course syllabus and course offering.

* Retrieved from Course syllabus AI1170 (Autumn 2020–)

Content and learning outcomes

Course contents

Marketing theory, service marketing, relationship marketing, entrepreneurial marketing, market analysis, marketing plan.

Intended learning outcomes

After passing the course, the student shall be able to:

  • Describe basic theories and concepts in marketing and market analysis
  • Apply basic theories in marketing and market analysis

Course Disposition

No information inserted

Literature and preparations

Specific prerequisites

Completed course:

AI1126 Introduction to the Planning and Building Process, for (TFOFK)

AI1127 Fundamentals of Property Development and Agency, for (TFAFK)

Recommended prerequisites

No information inserted


No information inserted


No information inserted

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F


  • INL1 - Assignment, 3,0 hp, betygsskala: P, F
  • NÄR1 - Attendence, 1,5 hp, betygsskala: P, F
  • TEN1 - Examination, 3,0 hp, betygsskala: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade

Assignment, 3.0 credits, Pass Attendence, 1.5 credits, Pass Examination, 3.0 credits, grade A-E

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted


Profile picture Kent Eriksson

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web AI1170

Offered by

ABE/Real Estate Business and Financial Systems

Main field of study


Education cycle

First cycle

Add-on studies

No information inserted


Kursansvarig Anna Broback