AI1170 Relationship, Marketing and Market Analysis 7.5 credits
Choose semester and course offering
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Content and learning outcomes
Course contents
Marketing theory, service marketing, relationship marketing, entrepreneurial marketing, market analysis, marketing plan.
Intended learning outcomes
After passing the course, the student shall be able to:
- Describe basic theories and concepts in marketing and market analysis
- Apply basic theories in marketing and market analysis
Course disposition
Literature and preparations
Specific prerequisites
Completed courses:
AI1126 Introduction to the Planning and Building Process in Real Estate and Finance, for (TFOFK)
AI1127 Fundamentals of Property Development and Agency, for (TFAFK)
Recommended prerequisites
Equipment
Literature
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- INL1 - Assignment, 3.0 credits, grading scale: P, F
- NÄR1 - Attendence, 1.5 credits, grading scale: P, F
- TEN1 - Examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
Assignment, 3.0 credits, Pass Attendence, 1.5 credits, Pass Examination, 3.0 credits, grade A-E
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course web
Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.
Course web AI1170