Marketing theory, service marketing, relationship marketing, entrepreneurial marketing, market analysis, marketing plan.
AI1170 Relationship, Marketing and Market Analysis 7.5 credits
Information per course offering
Information for Autumn 2024 Start 26 Aug 2024 programme students
- Course location
KTH Campus
- Duration
- 26 Aug 2024 - 27 Oct 2024
- Periods
- P1 (7.5 hp)
- Pace of study
50%
- Application code
50576
- Form of study
Normal Daytime
- Language of instruction
Swedish
- Course memo
- Course memo is not published
- Number of places
Places are not limited
- Target group
- No information inserted
- Planned modular schedule
- [object Object]
- Schedule
Contact
Anna Broback abroback@kth.se
Course syllabus as PDF
Please note: all information from the Course syllabus is available on this page in an accessible format.
Course syllabus AI1170 (Autumn 2024–)Headings with content from the Course syllabus AI1170 (Autumn 2024–) are denoted with an asterisk ( )
Content and learning outcomes
Course contents
Intended learning outcomes
After passing the course, the student shall be able to:
- Describe basic theories and concepts in marketing and market analysis
- Apply basic theories in marketing and market analysis
Literature and preparations
Specific prerequisites
Knowledge in the built enviroment corresponding to the content in course AI1126 Introduction to the Planning and Building Process in Real Estate and Finance, for (TFOFK)
or
Knowledge in the built enviroment corresponding to the content in course AI1127 Fundamentals of Property Development and Agency, for (TFAFK)
Recommended prerequisites
No information inserted
Equipment
No information inserted
Literature
No information inserted
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
A, B, C, D, E, FX, F
Examination
- INL1 - Assignment, 3.0 credits, grading scale: P, F
- NÄR1 - Attendence, 1.5 credits, grading scale: P, F
- TEN1 - Examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
Assignment, 3.0 credits, Pass Attendence, 1.5 credits, Pass Examination, 3.0 credits, grade A-E
Opportunity to complete the requirements via supplementary examination
No information inserted
Opportunity to raise an approved grade via renewed examination
No information inserted
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.
Offered by
Main field of study
Technology
Education cycle
First cycle
Add-on studies
No information inserted
Contact
Anna Broback abroback@kth.se