- Concepts, methods, models and approaches in industrial marketing
- Market information; primary and secondary data
- Negotiation skills
- Presentation skills
- Market plan for a product in the producer market
- Law of marketing and competition
HU1000 Industrial Marketing 7.5 credits
Choose semester and course offering
Choose semester and course offering to see current information and more about the course, such as course syllabus, study period, and application information.
Application
For course offering
Spring 2025 Start 14 Jan 2025 programme students
Application code
61426
Headings with content from the Course syllabus HU1000 (Spring 2024–) are denoted with an asterisk ( )
Content and learning outcomes
Course contents
Intended learning outcomes
On completion of the course, the student should be able to:
- account for and use concepts, methods and models that characterize modern industrial marketing
- retrieve relevant information in order to perform an applied analysis, where the result is based on relevant theory, empirical data and strategic analysis
- orally, and in writing, present a marketing plan
- conduct a negotiation where the student deliberately uses different strategies by asking questions, arguing and responding to objections
Literature and preparations
Specific prerequisites
No information inserted
Recommended prerequisites
No information inserted
Equipment
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Literature
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Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
A, B, C, D, E, FX, F
Examination
- PRO1 - Project, 4.0 credits, grading scale: A, B, C, D, E, FX, F
- TEN1 - Written examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F
- ÖVN1 - Exercises, 0.5 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
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Opportunity to raise an approved grade via renewed examination
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Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.
Offered by
Main field of study
Industrial Management, Technology
Education cycle
First cycle
Add-on studies
No information inserted