Course development and history
Last planned examination: Spring 2000
Decision to discontinue this course: No information inserted
The course prepares students for roles in marketing, in theory and practice.
Marketing Concept, Marketing Mix, Market Segmentation, Customer Relationship Management, Branding and Competitive Analysis, Product Portfolio Analysis.
Introductory course in Marketing, covering basics of marketing, analysis and marketing concepts.
6,0 hp in Industrial Economics, basic course or equivalent course.
Specific entrance requiements - course prerequisites in Mathematics, Physics and Chemistry or at least one year of studies at university level in these subjects.
Basic course in industrial management.
No information inserted
You will be informed when course starts.
A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability. The examiner may apply another examination format when re-examining individual students.
Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.
ITM/Industrial Economics and Management
Industrial Management, Technology
Henrik uggla, firstname.lastname@example.org, +46 8 79087 34