ME1023 Industrial Marketing 6.0 credits

Industriell marknadsföring

The course prepares students for roles in marketing, in theory and practice.

Offering and execution

Course offering missing for current semester as well as for previous and coming semesters

Course information

Content and learning outcomes

Course contents *

Marketing Concept, Marketing Mix, Market Segmentation, Customer Relationship Management, Branding and Competitive Analysis, Product Portfolio Analysis.

Intended learning outcomes *

Introductory course in Marketing, covering basics of marketing, analysis and marketing concepts.

Course Disposition

6,0 hp in Industrial Economics, basic course or equivalent course.

Literature and preparations

Specific prerequisites *

Specific entrance requiements - course prerequisites in Mathematics, Physics and Chemistry or at least one year of studies at university level in these subjects.

Recommended prerequisites

Basic course in industrial management.

Equipment

No information inserted

Literature

You will be informed when course starts.

Examination and completion

Grading scale *

A, B, C, D, E, FX, F

Examination *

  • SEM1 - Seminars, 3.0 credits, Grading scale: P, F
  • TEN1 - Examination, 3.0 credits, Grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted

Examiner

Henrik Uggla

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web ME1023

Offered by

ITM/Industrial Economics and Management

Main field of study *

Industrial Management, Technology

Education cycle *

First cycle

Add-on studies

No information inserted

Contact

Henrik uggla, henrik.uggla@indek.kth.se, +46 8 79087 34

Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Supplementary information

Replaces ME2023.