ME1042 Entrepreneurship for Media and ICT 1.5 credits

To formulate an interesting business idea is not the end of an entrepreneurial process. It is on the contrary only the beginning. The idea must, by means of both formal and informal methods, be developed to a business concept and a business opportunity. During this course, the students are challenged to identify needs, to identify and develop business ideas and to develop business concepts and business opportunities. To support this work, different methods and tools are presented in a series of lectures. The participants will get support in using these tools during a series of seminars, and in using a blend of theoretical analyses and practice-oriented learning methods.

After passing the course, the student should be able to:

1. Analyse and discuss the concept of entrepreneurship in media and communication technology and ICT,

2. Use creative methods to develop viable business concepts and business opportunities,

3. Use basic methods for customer, market and competitor analyses,

4. Develop and explain basic business models.

General entry requirements.

If the course is discontinued, students may request to be examined during the following two academic years.

• PRO1 - Individual project, 1.0 credits, grading scale: A, B, C, D, E, FX, F
• PRO2 - Group project, 0.5 credits, grading scale: P, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

ME1039, partly overlapping with 1.5 higher education credits Module 4: ”Entrepreneurship”