ME2094 Internet Marketing 7.5 credits


  • Education cycle

    Second cycle
  • Main field of study

    Industrial Management
  • Grading scale

    A, B, C, D, E, FX, F

Course offerings

Autumn 18 for programme students

Autumn 19 for programme students

Intended learning outcomes

  • Recognize different forces that changes the application of marketing when Internet is concerned
  • Design and implement appropriate business models within the World Wide Web and other related  and applicable platforms
  • Design and implement strategic marketing strategies within the internet environment for firms understand the facets of e-business Models
  • being able to utilize marketing functions of product, pricing, distribution, and marketing communication within the e-environment

Course main content

  • Introduction to e-Marketing
  • Theories of Electronic marketing
  • Serach Engine Marketing
  • Web marketing
  • Viral marketing
  • Social Networking Marketing
  • Mobile marketing
  • Micro Blogging


Basic course in marketing, ME1305 or similar.


- Digital Marketing Essentials by Jeff Larson & Stuart Draper

- Additional raedings will be assigned at the beginning of the course


  • PRO1 - Project, 7.5, grading scale: A, B, C, D, E, FX, F

Requirements for final grade

Project work

Offered by

ITM/Industrial Economics and Management


Mana Farshid <>


Course syllabus valid from: Autumn 2017.
Examination information valid from: Autumn 2017.