ME2094 Internet Marketing 7.5 credits

Internetmarknadsföring

  • Education cycle

    Second cycle
  • Main field of study

    Industrial Management
  • Grading scale

    A, B, C, D, E, FX, F

Course offerings

Autumn 19 for programme students

Autumn 19 for Study Abroad Programme (SAP)

  • Periods

    Autumn 19 P2 (7.5 credits)

  • Application code

    10123

  • Start date

    28/10/2019

  • End date

    14/01/2020

  • Language of instruction

    English

  • Campus

    KTH Kista

  • Tutoring time

    Daytime

  • Form of study

    Normal

  • Number of places *

    Min. 5

    *) The Course date may be cancelled if number of admitted are less than minimum of places.

  • Course responsible

    Mana Farshid <mana.farshid@indek.kth.se>

  • Teacher

    Mana Farshid <mana.farshid@indek.kth.se>

  • Target group

    Only open for master program ICT Innovation (TIVNM).

  • Application

    Apply for this course at antagning.se through this application link.
    Please note that you need to log in at antagning.se to finalize your application.

Autumn 19 for Study Abroad Programme (SAP) CANCELLED

  • Periods

    Autumn 19 P2 (7.5 credits)

  • Application code

    10104

  • Start date

    28/10/2019

  • End date

    14/01/2020

  • Language of instruction

    English

  • Campus

    KTH Campus

  • Tutoring time

    Daytime

  • Form of study

    Normal

  • Number of places *

    Min. 5

    *) The Course date may be cancelled if number of admitted are less than minimum of places.

  • Course responsible

    Mana Farshid <mana.farshid@indek.kth.se>

  • Teacher

    Mana Farshid <mana.farshid@indek.kth.se>

  • Target group

    Only open for master program ICT Innovation (TIVNM).

Autumn 18 for programme students

Intended learning outcomes

  • Recognize different forces that changes the application of marketing when Internet is concerned
  • Design and implement appropriate business models within the World Wide Web and other related  and applicable platforms
  • Design and implement strategic marketing strategies within the internet environment for firms understand the facets of e-business Models
  • being able to utilize marketing functions of product, pricing, distribution, and marketing communication within the e-environment

Course main content

  • Introduction to e-Marketing
  • Theories of Electronic marketing
  • Serach Engine Marketing
  • Web marketing
  • Viral marketing
  • Social Networking Marketing
  • Mobile marketing
  • Micro Blogging

Eligibility

Basic course in marketing, ME1305 or similar.

Literature

- Digital Marketing Essentials by Jeff Larson & Stuart Draper

- Additional raedings will be assigned at the beginning of the course

Examination

  • INL1 - Assignment, 3.0, grading scale: A, B, C, D, E, FX, F
  • INL2 - Assignment, 4.5, grading scale: A, B, C, D, E, FX, F

Requirements for final grade

Project work

Offered by

ITM/Industrial Economics and Management

Examiner

Mana Farshid <mana.farshid@indek.kth.se>

Version

Course syllabus valid from: Autumn 2017.
Examination information valid from: Autumn 2019.