ME2094 Internet Marketing 7.5 credits

Internetmarknadsföring

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Offering and execution

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Course information

Content and learning outcomes

Course contents *

The course contains the following parts:

  • Introduction to e-marketing
  • Theories behind electronic marketing and customer bases
  • Marketing on social media
  • Design of digital experiences
  • Traffic building and Customer Relationship Management (CRM)
  • Operations management for digital marketing
  • The digital marketing plan

Intended learning outcomes *

After passing the course, the students should be able to:

  1. Analyse different digital marketing solutions
  2. Apply theories in internet marketing and use tools, strategies and programmes to evaluate marketing results and analyse possibilities.
  3. Apply traditional marketing concepts such as product price, distribution and marketing communication on digital platforms.
  4. Design an appropriate marketing plan for digital platforms for an existing company.
  5. Design different marketing strategies for digital platforms.

Course Disposition

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Literature and preparations

Specific prerequisites *

ME1315 Industrial Marketing for I or ME1035 Marketing Management completed

Recommended prerequisites

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Equipment

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Literature

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Examination and completion

Grading scale *

A, B, C, D, E, FX, F

Examination *

  • INL1 - Assignment, 3.0 credits, Grading scale: A, B, C, D, E, FX, F
  • INL2 - Assignment, 4.5 credits, Grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Opportunity to complete the requirements via supplementary examination

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Opportunity to raise an approved grade via renewed examination

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Examiner

Mana Farshid

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web ME2094

Offered by

ITM/Industrial Economics and Management

Main field of study *

Industrial Management

Education cycle *

Second cycle

Add-on studies

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Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.