ME2094 Internet Marketing 7.5 credits

Internetmarknadsföring

  • Education cycle

    Second cycle
  • Main field of study

    Industrial Management
  • Grading scale

    A, B, C, D, E, FX, F

Course offerings

Autumn 18 for programme students

Autumn 17 for programme students

  • Periods

    Autumn 17 P2 (7.5 credits)

  • Application code

    51030

  • Start date

    30/10/2017

  • End date

    15/01/2018

  • Language of instruction

    English

  • Campus

    KTH Campus

  • Tutoring time

    Daytime

  • Form of study

    Normal

  • Number of places *

    Min. 5

    *) The Course date may be cancelled if number of admitted are less than minimum of places.

  • Schedule

    Schedule (new window)

  • Course responsible

    Mana Farshid <mana.farshid@indek.kth.se>

  • Teacher

    Mana Farshid <mana.farshid@indek.kth.se>

  • Target group

    Open for all programs.

Intended learning outcomes

  • Recognize different forces that changes the application of marketing when Internet is concerned
  • Design and implement appropriate business models within the World Wide Web and other related  and applicable platforms
  • Design and implement strategic marketing strategies within the internet environment for firms understand the facets of e-business Models
  • being able to utilize marketing functions of product, pricing, distribution, and marketing communication within the e-environment

Course main content

  • Introduction to e-Marketing
  • Theories of Electronic marketing
  • Serach Engine Marketing
  • Web marketing
  • Viral marketing
  • Social Networking Marketing
  • Mobile marketing
  • Micro Blogging

Eligibility

Basic course in marketing, ME1305 or similar.

Literature

- Digital Marketing Essentials by Jeff Larson & Stuart Draper

- Additional raedings will be assigned at the beginning of the course

Examination

  • PRO1 - Project, 7.5, grading scale: A, B, C, D, E, FX, F

Requirements for final grade

Project work

Offered by

ITM/Industrial Economics and Management

Examiner

Mana Farshid <mana.farshid@indek.kth.se>

Version

Course syllabus valid from: Autumn 2017.
Examination information valid from: Autumn 2017.