Content and learning outcomes
The course includes:
- Relationship management and Network management
- Strategic marketing, franchising and licensing
- Segmentation and positioning
- Development processes and new producers
- Creation and control of product portfolios
- Purchase and marketing on industrial markets
- Shopping behaviour in different industrial markets and among end users
- Strategies for pricing and influence on different producer markets (B2B markets)
- Market research on producer markets (B2B markets).
- Implementation of different market activities on producer markets (B2B markets).
- Strategic branding ("brand management"), e g establishment of core values and company identity, "brand value" and "co-branding".
Intended learning outcomes
After passing the course, the students should be able to:
- describe and apply central concepts in industrial marketing.
- identify and analyse the process of marketing an industrial concept or product and how networks and other relations are created
- analyse and explain segmentation on different levels and shopping behaviour in different producer markets
- analyse and explain the importance of a product portfolio, pricing and influence on producer markets
- suggest and develop different marketing strategies for producer markets
- analyse academic articles and make a critical review of theoretical concepts and models in industrial marketing and networking
- use simulation techniques to carry out market analyses and implement market strategies
See the course syllabus.
Literature and preparations
Achieved the requirements for a Degree of Bachelor of Science
ME1003 Industrial Management, Basic Course or ME1314 Introduction to Industrial Engineering and Management completed
Course litterature will be announced at the start of the course.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
- INL2 - Home assignment, 2.0 credits, grading scale: A, B, C, D, E, FX, F
- INL3 - Home assignments, 2.0 credits, grading scale: A, B, C, D, E, FX, F
- QUI1 - Digital quiz, 2.0 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
See the course syllabus.
Opportunity to raise an approved grade via renewed examination
Decided by the examiner.
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.Course web ME2098
Main field of study
See the course and program directory.
Previous TEN2 is replaced by part QU1. The only change is the form of the examination, which is changed from a written entrance exam to a digital quiz. Admitted students from previous years, who have not completed part TEN2, will be examined with part QUI1.
Replaces ME2604 and overlaps ME2066.
It is not possible to read both this course and ME2604 and ME2066.