The course focuses on the decisions and measures that a founder or company leader takes to identify possibilities, acquire and allocate resources, lead staff, and adapt personal aims and company strategies to changed preconditions. The course offers a mixture of types of instruction for example lectures, seminars, case discussions, workshops and guest lectures. The course covers several important fields, including:
- why companies grow and what it means for the society as a whole,
- how a company can remain entrepreneurial when it enters a growth stage,
- what ethical growth is.
After passing the course, the student should be able to:
1. Describe and analyse the challenges for a fast growing companies.
2. Describe and discuss how the preconditions for growth companies are influenced by technological changes, societal changes and changes of user behaviour.
3. Develop and present a strategy to scale up the activities of a growth company and control its growth.
4. Develop and present a marketing strategy to a growth company with special focus on international establishment.
5. Explain and discuss in what way innovation management can be crucial for the development of a growth company.
6. Explain and justify different ”exit alternatives” for a growth company.
