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Before choosing course

The course will introduce the students to the concept and context of art, design and innovation by covering topic including but not limited to: the design process, idea generation, communications, strategy, etc. This will give a greater understanding for the context of design and the use design as a strategic tool.

To accomplish this the course will incorporate lectures, debates, and exercises by the students as well as leaders in the field. The students will also create a final project to be presented publicly.

Course offering missing for current semester as well as for previous and coming semesters
* Retrieved from Course syllabus ME2805 (Autumn 2011–)

Content and learning outcomes

Course contents

This course aims to acquaint students with the “design revolution” currently taking place in the market, seen in companies ranging from consumer electronics conglomerates to nimble start-ups. The course will provide an overview of design-driven businesses and deepen the students’ understanding of what strategic, user-driven design is all about.

Furthermore, it will provide students with tools to merge brand strategy and marketing with design and product development. These tools are of crucial importance in the marketplace today and will become even more significant in the near future as the fusion of branding, design and innovation continues to cover wider parts of the economy.

Furthermore, the course will focus on the following areas:

  • Design – beyond the buzzword: what is it and what is it not?
  • The basics of design management and branding
  • The design-driven world – how did it come about?
  • The merging of functions – branding, design, innovation, product development
  • How to work with brand-driven design strategically
  • How to evaluate a company’s design- and branding effort

Intended learning outcomes

After the course the student should be able to:

  • Analyze and discuss the context of innovation and design
  • Understand and show knowledge about how design can create value for the firm as well as for society in general
  • Argue for and use basic models of strategic and user-driven design development in innovation processes
  • Communicate basics in strategic and user-driven design, brands and branding to as well industry professionals as laymen
  • Identify usages of design as a strategic tool in product development, market communication and company growth
  • Demonstrate knowledge of the development and management of design oriented firms

Course Disposition

The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.

Literature and preparations

Specific prerequisites

KTH programme students must have a minimum of 120 ECTS. 

For all other students 180 hp is requird as well as english A + B, or equivalent.

Recommended prerequisites

KTH programme students must have a minimum of 120 ECTS. 

For all other students 180 hp is requird as well as english A + B, or equivalent.


No information inserted


Will be announced at the start of the course.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F


  • PRO1 - Project, 7,5 hp, betygsskala: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade

The students grade will depend on three factors:

  • Final group paper/project
  • Contribution in class/group activities
  • In class written/oral assignments (individual and/or group)

 Attendance is compulsory.

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted


Profile picture Terrence Brown

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web ME2805

Offered by

ITM/Industrial Economics and Management

Main field of study

Industrial Management

Education cycle

Second cycle

Add-on studies

No information inserted


Lisa Thorén-Forsanker,

Supplementary information

Responsible institution
Stockholm School of Entrepreneurship, Konstfack

Replaces 4D1533.

All registration queries should be addressed to the SSES Education Registrat at

The course is offered within the framework of The Stockholm School of Entrepreneurship.