ME2805 Design and Innovation in Context 7.5 credits

Design and Innovation in Context

The course will introduce the students to the concept and context of art, design and innovation by covering topic including but not limited to: the design process, idea generation, communications, strategy, etc. This will give a greater understanding for the context of design and the use design as a strategic tool.

To accomplish this the course will incorporate lectures, debates, and exercises by the students as well as leaders in the field. The students will also create a final project to be presented publicly.

  • Education cycle

    Second cycle
  • Main field of study

    Industrial Management
  • Grading scale

    A, B, C, D, E, FX, F

At present this course is not scheduled to be offered.

Intended learning outcomes

After the course the student should be able to:

  • Analyze and discuss the context of innovation and design
  • Understand and show knowledge about how design can create value for the firm as well as for society in general
  • Argue for and use basic models of strategic and user-driven design development in innovation processes
  • Communicate basics in strategic and user-driven design, brands and branding to as well industry professionals as laymen
  • Identify usages of design as a strategic tool in product development, market communication and company growth
  • Demonstrate knowledge of the development and management of design oriented firms

Course main content

This course aims to acquaint students with the “design revolution” currently taking place in the market, seen in companies ranging from consumer electronics conglomerates to nimble start-ups. The course will provide an overview of design-driven businesses and deepen the students’ understanding of what strategic, user-driven design is all about.

Furthermore, it will provide students with tools to merge brand strategy and marketing with design and product development. These tools are of crucial importance in the marketplace today and will become even more significant in the near future as the fusion of branding, design and innovation continues to cover wider parts of the economy.

Furthermore, the course will focus on the following areas:

  • Design – beyond the buzzword: what is it and what is it not?
  • The basics of design management and branding
  • The design-driven world – how did it come about?
  • The merging of functions – branding, design, innovation, product development
  • How to work with brand-driven design strategically
  • How to evaluate a company’s design- and branding effort


The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.


KTH programme students must have a minimum of 120 ECTS. 

For all other students 180 hp is requird as well as english A + B, or equivalent.

Recommended prerequisites

KTH programme students must have a minimum of 120 ECTS. 

For all other students 180 hp is requird as well as english A + B, or equivalent.


Will be announced at the start of the course.


  • PRO1 - Project, 7.5, grading scale: A, B, C, D, E, FX, F

Requirements for final grade

The students grade will depend on three factors:

  • Final group paper/project
  • Contribution in class/group activities
  • In class written/oral assignments (individual and/or group)

 Attendance is compulsory.

Offered by

ITM/Industrial Economics and Management


Lisa Thorén-Forsanker,


Terrence Brown <>

Supplementary information

Responsible institution
Stockholm School of Entrepreneurship, Konstfack

Replaces 4D1533.

All registration queries should be addressed to the SSES Education Registrat at

The course is offered within the framework of The Stockholm School of Entrepreneurship.


Course syllabus valid from: Autumn 2011.
Examination information valid from: Autumn 2007.