ME2815 Business Model Innovation 7.5 credits

Business Model Innovation” takes a practical approach to understanding, designing, and testing business models. It includes analyzing existing business models, developing a business model for a new startup venture, and testing business model building block.The course offers you the opportunity to develop a unique skill set that has helped many leading entrepreneurs and enterprises. Business model innovation is at the center of value creation and many leading companies and social ventures owe much of their success to business model innovation.

This Business Model Innovation course covers:

• Business model history and significance
• Business model canvas development and refinement
• Customer development process
• Lean startup methodology
• Financial drivers of business models

Upon completing the course, students should be able to:

1. Explain the importance of business models to value creation and new venture success in today’s economy
2. Compare, and critically examine different business model frameworks
3. Analyze and critically evaluate business models used by actual ventures 
4. Construct and present a business model for an innovative and viable new venture
5. Design and conduct tests for different business model building blocks, iterating based on market feedback and test results

Achieved the requirements for a Bachelor's degree

If the course is discontinued, students may request to be examined during the following two academic years.

• PRO2 - Project, individual, 4.0 credits, grading scale: A, B, C, D, E, FX, F
• PRO3 - Project, group, 3.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Compulsory attendance

Terrence Brown

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Queries can be addressed to SSES Education coordinator via registrar@sses.se.

Replaces ME2813

The course language is English.

The course is offered within the framework of the Stockholm School of Entrepreneurship.

Responsible institution: Royal Institute of Technology (KTH).