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Oktober 2011
Dear all,
Reference: Full-blown opportunity.
This BFO (blind flash of the obvious) just hit me on the value of asking. It occurred to me how the original idea and perceived pain of the oragnisation we worked with for the full-blown opportunity morphed along the way, as the team bounced questions with the owners and hosts. The idea of co-creation that Prof. Terrence talked about came in mind (Venture Cup Opening on Thu 13 Oct 2011 at SSE). It will become necessary to view the wickedness of challenges now, as we scan the landscape for opportunities.
Cheers!
Jovin Hurry
September 2011
Dear all,
Reference: Readings for Mon 19 Sep 2011 on market space. 100 calls. A summary. Quoting:
Cheers!
Jovin Hurry
Dear all,
Reference: Lecture Mon 12 Sep 2011 on customer space.
We heard that servitisation of products is moving in with a vengeance. A term often used it the PSS or product service system. FYI. It is also linked to sustainability.
Link: http://en.wikipedia.org/wiki/Product_service_system
Cheers!
Jovin Hurry
Dear all,
Reference: Lecture Mon 12 Sep 2011 on customer space.
We heard about the 80-20 rule. You may wish to see how Tim Ferriss did it. One day, he called the 80% of companies which did not bring him favourable business and said that he wants to have more focus on what he was doing. Some of them in fact turned around and offered more to him, just to be on his 20% list.
More on him here: http://www.fourhourworkweek.com/
Cheers!
Jovin Hurry
Dear all,
Reference: Lecture Mon 12 Sep 2011 on customer space. We heard about the return policy of some companies. Return, no question asked. Here is a good one, a unique one.
A customer returning a tire at nordstrom.
http://www.snopes.com/business/consumer/nordstrom.asp.
Cheers!
Jovin Hurry
Dear all,
An idea on how to get to the core of the issue for the 'idea kernel' assignment is to be in the field. E.g. For one of mine, I sat in a cafe whose niche market is mum with toddlers, for 4 hrs and I could see pains and tribulations I did not imagine.
Perhaps this may get you to make some trips around in Stockholm?
Cheers!
Jovin Hurry
"What is normal today that was thought impossible before?" as asked in the lecture, for our Monday 5 Sep 2011 evening class...
Quoting:
- Online flea market: eBay
Pay money to a stranger selling a car you have not seen. This lowly innovation opened up a new kind of higher level coordination that permitted a new kind of exchange (remote purchasing among strangers) that was impossible before.
- Wikipedia
The idea of an encyclopedia that anyone could change at any time.
- We now have street and satellite maps for the entire world on our personal hand held phone devices -- for free -- and with street views for many cities.
- Today entire sections of our economy run on software instruments created by volunteers working without pay or bosses.
- The impossibility of total open round-the-clock sharing still occurred, though everyone knew humans were innately private beings.
- YouTube is theoretically impossible. But here this impossibility is real in practice. Millions of amateurs would produce billions of hours of video, or that anyone would watch any of it.
- Nefarious hackers use social media to identify corporate network administrators, and their personal off-time hobbies, and then spoof a gift of a cool new product from their favorite company, which when opened, takes over their computer and thence the network they are in charge of.
Cheers!Jovin
Reference lecture Wed 31 Aug 2011: On article - how to think creatively.
What I consder the gist. Quoting:
- Ask: What sets your company apart from your competitors?
- Casually talk to your customers and potential customers to feel their pulse.
- Think small and run with it (see post below).
- Focus on qualities other companies aren't talking about.
- Create events/stunts likely to be noticed by reporters.
- Get potential customers to share information on your product to their friends on the net.
- Measure traffic to your site in real time.
Hope this is useful.
Cheers!
Jovin Hurry
Reference lecture Wed 31 Aug 2011: On article - thinking small.
What I consder the gist. Quoting:
- It's not about the big hit. It's about the incremental improvements all the time/ the constant implementation of small ideas, especially to processes or systems.
- Encouraging a steady stream of small ideas helps prime the pump for big ones.
- Small ideas more often result in a sustainable competitive advantage.
- A suggestion for the suggestion box: Scrap it.
- The best ideas arise in group situations where the person who thinks of it has to defend it, and it's immediately critiqued by people close to the problem and often improved.
Hope this is useful.
Cheers!
Jovin Hurry
Reference lecture Wed 31 Aug 2011: On article - where great ideas come from.
What I consder the gist. Quoting:
- Set time aside to anticipate tomorrow's environment; to brainstorm and; to research... not just to get today's work done well.
- Share in peer groups (same region/industry).
- Cultivate mentors, e.g. experienced outsiders. Ask: "Will you teach me?".
- Visit other businesses and host visits. Share tips.
- Build a master file of interesting articles. Categorise by management topics.
- Attend industry conferences.
- Talk to your competitors! Host a cocktail party for them?
- Hold on-going conversations with customers.
- Build an e-suggestion database on the intranet: comments, thoughts, ideas.
- The best ideas can come from sources that appear totally irrelevant.
- Find the time and establish the habits that will give ideas a chance.
Hope this is useful.
Cheers!
Jovin Hurry
Reference lecture Mon 5 Sep 2011: The 20% of our reading on new market research.
If you did not have time to read, this is what I think is the gist. Quoting:
- Forget focus groups and mail surveys.
- "We already knew we had a good cracker, but the research let us know where to put it."
- Most small companies just assume that a market exists for their product or service.
- Consumers often aren't aware that they want something better.
- By the time you know the market, it has already changed.
- Entrepreneurs need to cast aside their own biases or divine intuition. They need to be open to consumers' perspectives and to to fix consumers point of view. They need to become an innocent consumer.
- Be creative in how you gather information about your consumers. Asking directly does not always get you the most insightful answers. E.g. go beyond seeing how they use your product. See how they live!
- Use methods that allow consumers to reveal that they want in their own terms. E.g. give them disposable cameras and explore them in natural settings.
- Understand the values of the generations you are targeting to have the right product for the right age group.
Hope this is useful.
Cheers!
Jovin Hurry
Reference lecture Wed 31 Aug 2011: On creativity. See what the Swede Fredrik Haren came up with, with his company. Now, he tours the world to give talks on creativity. I have a copy of 'the idea book' if you wish to see how it is inside.
Link: http://www.theideabook.org/default.aspx
Cheers!
Jovin
Reference lecture Wed 31 Aug 2011: On limited company. You may wish to watch the documentary 'the corporation' to get a critical point of view on companies in our era and much more, before you join/start one.
Link: http://www.thecorporation.com/index.cfm?page_id=46
Enjoy!
Jovin
Reference lecture Wed 31 Aug 2011: on ethnographic study and Pier 5 Hotel example, with the ingenious disposable camera idea.
Article: "Consumers in the Mist - For real insights into your clients, hire an anthropologist."
Link: http://www.inc.com/magazine/20030401/25306.html
One main point: "Consumer groups have their own rituals and symbols. Crack the code, and you can create new, better products."
This may tell us that in order to get good and practical idea kernels, we should spend time being an anthropologist for a while, observing the pains and pleasure of clients.
Cheers!
Jovin
Jovin Hurry
ändrade rättigheterna
1 september 2011
Kunde läsas av alla. Kunde ändras av jovin hurry (jovin@kth.se).
Left anything behind?
A funny story to share :-) funny in hindsight :-) I accidentally left some important papers in a folder and on a holder pad in the lecture theatre last night (31.aug.2011) at our ideation lecture. I realised it 1hr later. Panic! Sadly, the room was locked. More panic! I went there in the morning, early. Nothing. Still more panic! Ran around the campus for help. I managed to talk to a person from the cleaning office. Calls were made. I was told no papers were found. Some more panic! Armed with courage and a pair of gloves, I made a judgement call and rummaged through the trash. I finally held the missing papers in the hands, crumpled and soaked. I also found a classmate's agenda. I talked to him on the phone, and he got his agenda he asked around for, with a sigh of relief.
Here you go! Just in case, you left anything behind... Cheers!
Hej, Jovin!!
As i remember, question was "What is normal today that seemed impossible 5 years ago". This is, for example, videocall using Skype via 3G on mobile.
And we should hand it in on a separate piece of paper.
Correct me, if i am not right. Should we all post answers here?