AI212V Industrial Marketing 6.0 credits

Industriell marknadsföring

This course gives a basic introduction to theories and methods for the management of industrial marketing. The course also gives a practical application theories and methods in management of industrial marketing of industrial goods and services.

Offering and execution

Course offering missing for current semester as well as for previous and coming semesters

Course information

Content and learning outcomes

Course contents *

  1. A theoretical part, the role of marketing in the society and in the industrial firm. The marketing parameters that are without control of the firm and those parameters which the firm has some control over and is able to adjust. The behaviour of firms in an open market economy with competition.
  2. An applied part that will be covered by a number of business case studies covering a wide variety of and situations in industrial marketing, from product development, market research to marketing planning and response to market developments.

Intended learning outcomes *

This course gives a basic introduction to theories and methods for the management of industrial marketing. The course also gives a practical application theories and methods in management of industrial marketing of industrial goods and services.

Course Disposition

Lectures and seminars, mandatory: Corse introduction with registration and lectures, Tuesday June 7. Then Wednesday June 8, Monday June 13 and Tuesday June 14, 2011. Schedule for the summer 2011, all times 8.30 - 12.30 (am).

The course is given as a summer course with the possibility to undertake most of the studies as distance learning, using the KTH distance learning system BILDA on the web.

Literature and preparations

Specific prerequisites *

180 credits on university level in Engineering, Natural Science, Economics/Business Administration or Planning including at least 7,5 credits in Business administration.
Documented proficiency in English B or equivalent (TOEFL, IELTS e g).

Recommended prerequisites

None

Equipment

No information inserted

Literature

Kotler, P and Keller, K.L. Marketing Management 12 ed. or later. Pearson. ISBN 0-13-145757-8.

Examination and completion

Grading scale *

A, B, C, D, E, FX, F

Examination *

  • INL1 - Assignment, 1.5 credits, Grading scale: P, F
  • PRO1 - Project, 3.0 credits, Grading scale: A, B, C, D, E, FX, F
  • SEM1 - Literature Task, 1.5 credits, Grading scale: P, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade *

Approved performance in all parts of the course.

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted

Examiner

Jessica Lindberg

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web AI212V

Offered by

ABE/Real Estate Business and Financial Systems

Main field of study *

No information inserted

Education cycle *

Second cycle

Add-on studies

No information inserted

Contact

Carl-Axel Engdahl, tel: 08-790 8738, e-post: carl-axel.engdahl@abe.kth.se

Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Supplementary information

The course is given as a summer course with the possibility to undertake most of the studies as distance learning.

Mandatory lectures will take place at Campus Valhallavägen on June 7, 2010.  June 8, 2010,  June 14, 2010, June 15, 2010. Mandatory registration will take place on June 7.

Attendance is required on all above dates.