AI213V International Industrial Marketing 15.0 credits

Internationell industriell marknadsföring

This course gives a basic introduction of problems and opportunities within international marketing. The course also gives a practical application of modern marketing theory within international marketing of industrial goods and services in the global economy.

Offering and execution

Course offering missing for current semester as well as for previous and coming semesters

Course information

Content and learning outcomes

Course contents *

  1. A theoretical part, the regulation of international trade, WTO, IMF, the development of the international market, adjustments of products, services and promotion to the situation in different countries, selection of distribution methods, pricing including transfer prising.
  2. An applied part that will be covered by a number of business case studies covering a wide variety of product, markets and situations in international and global marketing.

Intended learning outcomes *

This course gives a basic introduction to the difficulties and options that international marketing offers. The course is aimed to be a practical tool for the application of modern marketing tools and theories within international industrial marketing.

Course Disposition

The course is given as a summer course with the possibility to undertake most of the studies as distance learning, using the KTH distance learning system BILDA on the web.

Schedule for the summer 2011: All times 8.30 -12.30 (am)  The course starts on Thursday June 9, and then Friday  June 10, Wednesday June 15, and Thursday June 16.

Literature and preparations

Specific prerequisites *

180 credits on university level in Engineering, Natural Science, Economics/Business Administration or Planning including at least 15 credits in Business Administration.
Documented proficiency in English B or equivalent (TOEFL, IELTS e g).

Recommended prerequisites

No information inserted

Equipment

None

Literature

Engdahl, Carl-Axel, Internationell Marknadsföring, fjärde upplagan. Course material including cases.  

Alternative textbook in English for English speaking students.

Examination and completion

Grading scale *

A, B, C, D, E, FX, F

Examination *

  • LAB1 - Laboratory Work, 1.5 credits, Grading scale: P, F
  • LAB2 - Laboratory Work, 1.5 credits, Grading scale: P, F
  • PROA - Project, 4.5 credits, Grading scale: A, B, C, D, E, FX, F
  • TEN1 - Examination, 7.5 credits, Grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

The examination consists of two parts 

  1. A written essay on a subject within the course area of studies. The subject has to be selected in collaboration with the course leader.
  2. A written exam, two examinations given during the summer, one in June-July and the second in late August.

Other requirements for final grade *

Requirements for the final grade for the course is that all elements of the course cleared of both those who are rated P and those with grades AF.

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

No information inserted

Examiner

Jessica Lindberg

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web AI213V

Offered by

ABE/Real Estate Business and Financial Systems

Main field of study *

Industrial Management

Education cycle *

Second cycle

Add-on studies

No information inserted

Contact

Carl-Axel Engdahl, tel: 08-790 8738, e-post: carl-axel.engdahl@abe.kth.se

Ethical approach *

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Supplementary information

Mandatory lectures will take place on June 9th, June 10th, June 16th and June 17th. Mandatory registration will take place on June 9th. Attendance is required on all above dates.

Schedule all times 8.30-12.30 (am)