FME3546 Digital Media Analytics 4.0 credits
This course aims to provide students with an introduction and overview of the method of Digital Media Analytics and how it has, and can be, applied in industrial economics and business research.
Information for research students about course offerings
The course will be organized via Zoom and through four interactive seminars that will take place on the following dates:
- 16 April 2021, 10:00-16:00
- 21 April 2021, 10:00-15:30
- 10 May 2021, 10:00-15:30
- 3 June 2021, 10:00-15:30
The course is currently fully booked. To register for the waiting list, please e-mail phdsupport@itm.kth.se.
This course is supported by Nordic Academy of Management through their Covid-19 initiative. Therefore, international students are most welcome to apply but priority is given to doctoral students from NFF member universities. The course involves both faculty from KTH as well as international faculty (e.g. BI Norwegian Business School).
Content and learning outcomes
Course contents
This course covers the following aspects:
- The emergence of Digital Media Analytics in industrial economics and business research
- Data collection using Digital Media Analytics
- Data preparation using Digital Media Analytics
- Data analysis using Digital Media Analytics
- Different forms of research contributions that Digital Media Analytics enable
Intended learning outcomes
On completion of the course, the student will be able to:
- Demonstrate a broad knowledge of the emergence of Digital Media Analytics in industrial economics and business research, including its contemporary development
- Identify strategies for capturing and analysing complex empirical phenomena using Digital Media Analytics
- Reflect critically on the nature of digital data and ethical approaches to these forms of data
- Reflect on how Digital Media Analytics can be used to contribute to the 17 Sustainable Development Goals
Course disposition
Literature and preparations
Specific prerequisites
Recommended prerequisites
Equipment
Literature
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- INL1 - Hand in exercise, 4.0 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
To pass the course, the participants have to submit a written assignment, attend and actively participate in lectures and seminars.
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course web
Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.
Course web FME3546