See the course syllabus.
ME1315 Industrial Marketing for I 6.0 credits
Information per course offering
Information for Spring 2025 Start 14 Jan 2025 programme students
- Course location
KTH Campus
- Duration
- 14 Jan 2025 - 16 Mar 2025
- Periods
- P3 (6.0 hp)
- Pace of study
50%
- Application code
61083
- Form of study
Normal Daytime
- Language of instruction
Swedish
- Course memo
- Course memo is not published
- Number of places
Min: 10
- Target group
Compulsory for CINEK1. Only open for CINEK1.
Not open for exchange students
- Planned modular schedule
- [object Object]
- Schedule
Contact
Anna Nyquist (anna-maria.nyquist@indek.kth.se)
Course syllabus as PDF
Please note: all information from the Course syllabus is available on this page in an accessible format.
Course syllabus ME1315 (Spring 2024–)Headings with content from the Course syllabus ME1315 (Spring 2024–) are denoted with an asterisk ( )
Content and learning outcomes
Course disposition
Course contents
The core concepts of marketing
- The company's environment
- Consumers' purchasing behaviour
- The purchasing behaviours of companies
- Segmentation and positioning
- Trademarks and products
- Marketing communication
- Price and pricing
- Distribution channels and places
- Market planning
Introduction to current trends in industrial marketing:
- Changes in media consumption
- Sustainability in marketing
- Customer psychology (neuromarketing)
Intended learning outcomes
After passing the course, the students should be able to:
- Account for and explain basic concepts, theories, methods and models in marketing
- Practically apply theories and models in marketing to analyse problems in companies and organisations from a marketing perspective
- Identify different problems and argue for different ways to solve these problems from a marketing perspective
- In writing and orally, prepare and present a marketing plan that contains analysis of purchasing behaviour, segmentation and positioning.
Literature and preparations
Specific prerequisites
Participated in ME1314 Introduction to Industrial Engineering and Management
Equipment
No information inserted
Literature
Course litterature will be announced at the start of the course.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
A, B, C, D, E, FX, F
Examination
- PRO2 - Project, 2.0 credits, grading scale: A, B, C, D, E, FX, F
- TEN2 - Exam, 4.0 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
See the course syllabus.
Opportunity to raise an approved grade via renewed examination
Decided by the examiner.
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.
Offered by
Main field of study
Technology
Education cycle
First cycle
Add-on studies
See the course and program directory.
Contact
Anna Nyquist (anna-maria.nyquist@indek.kth.se)
Supplementary information
The course ME1315 will replace ME1307 from academic year 2017/2018
The content overlap with ME1307
The content overlap with ME1035
Only open for students admitted to the MSc in Enginnering programme Industrial Engineering and Management (CINEK).